Digital Marketing Coordinator
Digital Marketing Coordinator
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Key purpose:
To develop manage and execute integrated digital advertising campaigns and strategies for each division within the company group that align with the sales and marketing objectives to acquire and retain clients.
Duties and responsibilities:
- Develop manage and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining clients
- Recommend and manage the conception implementation tracking and measurement of online advertising campaign and marketing activities
- Manage multiple advertising platforms (Facebook Instagram LinkedIn and YouTube)
- Manage and escalate queries and complaints to ensure overall customer satisfaction
- Manage and oversee external agencies to develop and execute digital marketing objectives
- Work alongside internal divisions to develop strategies to meet their marketing and sales objectives
- Ensure that the organisations brand and identity are adhered to in all campaigns and communication channels
- Conduct market research and competitor analysis to inform the digital marketing strategy
- Uptodate with the latest trends and technology in digital marketing
- Stay abreast of the dynamicity of advertising platform changes and developments to the benefit and performance of campaigns
- Brainstorm new and innovative growth ideas for online advertising campaigns
- Manage the production and distribution of digital marketing assets
- Write edit and proofread copy for posts and digital campaigns
- Monthly reporting and analysis of digital advertising campaigns and important digital metrics to measure campaign ROI and respectively evaluate the performance of existing campaigns
- Identify and evaluate campaigns to improve the effectiveness and efficiency of ads
- Monthly report on campaign spend and monies paid over to thirdparty providers to properly track advertising spend
Qualifications and experience:
- BA Degree in Marketing or related certifications & qualifications
- 3 years of experience in managing a companys digital marketing
- Proven experience within a businesstobusiness environment
Required skills:
- Indepth understanding of the digital ecosystem online marketing tools and social media platforms
- Strong knowledge of Google (Adwords and Display Network) Facebook Instagram and LinkedIn advertising platforms
- Content creation skills
- Copywriting skills
- Strong analytical skills
- Stakeholder management
- Manage multiple projects simultaneously
Employment Type
Full Time
