The MAM is the central contact person responsible for managing and driving all media related aspects of the brands in his/her portfolio including having a clear understanding of the brands providing strategic direction monitoring KPIs and budgets as well as ensuring the effective implementation and buying of all campaigns.
Job Description:
Key responsibilities:
- Build and maintain strong relationships with his/her respective brand client teams.
- Have a deep understanding of ABInBevs business and each brand within his/her portfolio.
- Manage the overall day-to-day media activity of the brands in his/her portfolio.
- Based on client briefs compile high quality innovative media strategies (traditional digital).
- Encourage collaboration with relevant Dentsu partner agencies eg. Dentsu Creative.
- Manage output across all Dentsu partner agencies and integrate seamlessly.
- Allocate realistic budgets to campaigns / media platforms and monitor accordingly.
- Agree on and then track / monitor KPIs ensuring that these are met.
- On approval of strategies brief media planner to compile campaign schedules.
- Oversee approval of schedules and ensure accurate buying briefs.
- Do monthly flow plan checks and address over-/underspends.
- Continuously look for and present proactive media ideas to the brand teams.
- Evaluate media proposals and make recommendations to client accordingly.
- Put together insightful post campaign reports including recommendations for future campaigns.
- Together with the insights division drive competitive brand reviews when / if required.
- Assist the buyer in chasing creative material when and if required.
- On a weekly basis communicate accurate account status to client and internal team.
- Support the BUD / Hub in providing portfolio related information when / if required.
Assist the finance team in resolving invoice queries.
Location:
Sandton
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
Required Experience:
Manager