Performance Marketing & SEO Specialist
Performance Marketing & SEO Specialist
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Job Description
Job Description
Performance Marketing & SEO Specialist
Position Overview:
We are seeking a Performance Marketing and SEO Specialist an individual uniquely skilled to optimize and expand our digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic conversion rates and ROI.
Responsibilities:
Performance Marketing
- Develop manage and optimize high-impact paid digital campaigns (Google Ads Meta Ads LinkedIn Ads YouTube Ads) to achieve superior ROI.
- Continuously monitor analyze and optimize campaign performance based on clearly defined KPIs including CPA CPC ROAS and conversion metrics.
- Execute rigorous A/B testing leveraging insights to refine and scale successful campaigns.
- Collaborate closely with the creative team to produce highly compelling data-driven ad creatives.
SEO & Content Optimization
- Lead the development and execution of advanced SEO strategies to improve organic rankings drive traffic and enhance user engagement.
- AI Search Optimization proficiency Essential! Ability to leverage AI tools to boost SEO performance and campaign efficiency across emerging generative search platforms.
- Conduct thorough keyword research competitor analysis and technical audits to inform ongoing optimization strategies.
- Manage on-page off-page and technical SEO ensuring continuous improvement in website visibility and domain authority.
- Drive content strategy initiatives aligning keyword and search intent insights to enhance relevance and user value.
Analytics & Reporting
- Provide detailed analytics reports and strategic insights clearly presenting actionable recommendations to senior management.
- Use advanced analytics tools (Google Analytics SEMrush Ahrefs Moz Hotjar) to measure and report campaign effectiveness regularly.
Strategy Development & Leadership
- Serve as the thought leader and authority in performance marketing and SEO within the company keeping abreast of industry trends and emerging technologies.
- Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.
Qualifications Certifications & Experience:
- Diploma or Bachelors degree in Digital Marketing Digital Media Business Analytics or related field; advanced certifications (Google Ads Google Analytics Meta Blueprint SEO certifications) strongly preferred.
- 5 years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.
- Google Ads Certifications and AI & Automation fundamentals beneficial.
- Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic leads and conversions.
- Advanced proficiency in analytical and SEO tools (Google Ads Google Analytics Facebook Business Manager LinkedIn Ads TikTok Ads Manager SEMrush Moz Ahrefs).
- Experience in data-driven decision-making and proficiency in using data visualization/reporting tools.
Core Competencies & Skills:
- Exceptional analytical skills with an ability to translate complex data into actionable insights.
- Proven expertise in digital advertising channels strategic SEO planning and execution.
- Excellent understanding of digital user experience conversion rate optimization (CRO) and landing page optimization techniques.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Effective communicator and collaborator able to clearly articulate strategies and results to diverse stakeholders.
Personal Attributes:
- Highly motivated results-oriented and strategic thinker.
- Passionate about digital trends and consistently seeks continuous improvement.
- Self-starter capable of leading initiatives independently and working collaboratively within a dynamic team.
Success Metrics:
- Increased organic website traffic by 30% year-on-year.
- Achieve targeted ROI benchmarks in performance marketing channels quarterly.
- Consistent improvement in search engine rankings and organic visibility for targeted keywords.
- Measurable increase in digital conversions directly attributed to performance marketing and SEO initiatives.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
