Brand Manager - FMCG
Brand Manager - FMCG
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Introduction
Join this international market leader in premium FMCG
Position Purpose
To develop and implement the short and long-term brand strategies that deliver both the sales and profitability objectives through leading and influencing support departments and project teams Within our highly motivated Marketing Team in Cape Town
- Completed relevant Bachelor
- 3-5 years of brand marketing experience in a junior position in a leading FMCG company
- Team player with drive and effective communication skills who is willing to learn and grow into a senior position
- IRI /Nielsen
- Very good analytical logical and conceptual capabilities
- Fluent in English (written and spoken)
Key Responsibilities
- Brand planning and execution in conjunction with line manager
- Translate international guidelines into a local strategy and develop 3 year marketing vision and plan for your dedicated brand portfolio.
- Develop implement and monitor strong (and smart) A&P plans and create excitement around the brands with uncompromised focus on supporting the premium equity. Mobilize the company and work closely with International Marketing and external partners (agencies printers brand partners) to execute timely and with high attention to detail.
- Do trade visits and conduct consumer research as needed to build consumer knowledge and to support decision making process.
- Partner with Trade Marketing and Key Account Management to bring initiatives into stores and to guarantee aligned campaign look and feel.
- Presentations to key stakeholders on new projects / product lines / marketing initiatives in order to get buy in and commitment (incl. South African management team and international managers and directors)
- Management of product P&Ls in conjunction with line manager
- Take ownership of the product P&Ls to meet growth and profit targets
- Drive your dedicated brand portfolio by evaluating developing and recommending new product and marketing initiatives based on consumer and customer insights
- Develop new aspects to the product line (packaging price point SKU rationalization) with focus on product profitability
- Work in conjunction with the Trade Marketing Controlling and Key Account teams to analyze business results and to translate the brand strategy into customer marketing objectives and commercial strategies.
- Generate market insights and screen international marketing plans to identify new growth opportunities for South African business
- Leadership
- Work and lead within a highly motivated Marketing Team and in cross-functional teams to leverage business potential and to help improve processes
Email cv and package requirements to
In line with our clients requirements a clear credit and criminal history applies
Required Experience:
Manager
Employment Type
Full-Time
