Marketing Manager

Marketing Manager

Location: Head Office Sea Point (Cape Town)

Reports to: Chief of Staff & CEO

Manages: Marketing Coordinator

About Totalstay

At Totalstay were not just in hospitality were shaping its future. Over the last decade weve redefined what it means to stay local building one of South Africas most dynamic aparthotel brands. Today with over 700 keys across multiple properties we blend designforward spaces technology and unforgettable guest experiences to create stays worth telling stories about.

Our next chapter is about scaling our brand presence growing our direct bookings and ensuring every guest finds their perfect story with us. Thats where you come in.

Stay for the story. Shape the brand. Make your mark.

WHAT YOU WILL DO

The Marketing Manager will design and implement a robust insight-driven marketing strategy with a key focus on direct bookings and revenue growth. This role requires a hands-on strategist who is equally comfortable with high-level planning and collaborating on execution with the Marketing Coordinator and external partners.

You will work closely with the Head of Revenue to ensure campaigns are perfectly timed around events seasons and other calendar moments to optimise occupancy and RevPAR.

Strategy & Planning

• Develop a comprehensive marketing strategy aligned with business goals focusing on increasing direct bookings and revenue growth.
• Design and implement a robust annual marketing plan covering all direct and indirect channels ensuring a consistent brand presence.
• Collaborate with the Head of Revenue and Key Accounts Manager to align campaigns with special events seasonal peaks and booking trends.
• Develop and manage the sales and marketing roadmap ensuring measurable KPIs and ROI are met.

Direct Marketing & Paid Media

• Conceptualise and lead all direct marketing initiatives including E-mail Campaigns Google Ads paid social programmatic advertising and retargeting campaigns to drive conversions.
• Optimise paid media budgets to maximise ROAS and reduce reliance on third-party OTAs.
• Analyse performance data to continuously improve campaign effectiveness.

Social Media & Content Strategy

• Conceptualise plan and oversee social media campaigns ensuring platforms reflect the overall brand and marketing strategy.
• Collaborate with the Marketing Coordinator to produce content calendars social visuals and campaign assets that drive engagement and bookings.
• Work with content creators and agencies where needed to enhance creative output.

Collaboration & Leadership

• Lead and mentor the Marketing Coordinator ensuring smooth execution of all campaigns and day-to-day activities.
• Partner with internal teams (revenue operations guest experience) to ensure marketing is aligned with broader business initiatives.
• Manage external agencies or freelancers when required (e.g. PPC specialists creative agencies).

Analytics & Reporting

• Monitor measure and report on marketing performance and ROI.
• Make data-driven recommendations to continuously refine strategies.

WHAT WE EXPECT FROM YOU

• Bachelors degree or equivalent experience in Marketing Digital Marketing or Communications.
• 35 years of marketing management experience preferably in hospitality travel or e-commerce.
• Proven ability to develop and execute a full-funnel marketing strategy.
• Expertise in Google Ads Meta Ads and paid media platforms with a track record of improving conversions and lowering CPA.
• Strong understanding of SEO programmatic advertising and digital analytics.
• Experience managing social media campaigns and content calendars.
• Highly organised with excellent project management skills.
• Comfortable working with data analysing trends and reporting on KPIs.
• Leadership qualities with prior team management experience.

WHY JOIN US

When you join Totalstay youre stepping into a world where your ideas matter! We offer:

• A competitive salary package tailored to your skills.
• Hands-on training in revenue management principles from industry experts.
• Opportunities for professional growth within an inclusive culture that values innovation.
• A collaborative environment where your contributions make a real difference!
• Perks: Enjoy a friends and family discount on our properties participate in a fun company culture and benefit from our rewards and recognition programs.

ONE LAST POINT

We do everything we can to get through applications as quickly as possible and respond individually but its not always possible considering the amount of applicants received on a daily basis across the various vacancies. While we understand answering pre-screening questions may be tedious it also helps to ensure your application stands out. If you do not receive a response from us within 3-4 weeks of applying please consider your application unsuccessful.