Social Media Specialist
Social Media Specialist
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4-5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Norman Goodfellows are seeking a dynamic and results-driven Social Media Specialist with proven agency experience to join our team. The ideal candidate will be responsible for developing implementing and managing social media strategies for a diverse portfolio of clients. This role requires a blend of creative content creation data-driven analysis community management and a deep understanding of paid social media campaigns. The specialist will work collaboratively with internal creative strategy and account teams to deliver measurable results that align with client goals.
Being a part of Norman Goodfellows is an opportunity to become a part of one of South Africa s biggest success stories. Since 1976 Norman Goodfellows has grown in distribution and operates nationally with 7 retail stores spread across JHB DBN and CT and 1 convenience store located in CT. Join our team and let s do great work.
Key Responsibilities:
Strategy and Planning:
- Develop and execute comprehensive social media strategies aligned with marketing objectives and brand guidelines
- Conduct audience research competitive analysis and social listening to inform content and campaign planning
- Create and manage detailed content calendars including scheduling posts across various platforms (e.g. Facebook Instagram LinkedIn X).
- Stay up to date with the latest social media trends platform updates and best practices to ensure client strategies remain innovative and effective.
Content Creation and Management:
- Produce and curate engaging high-quality content including compelling copy visuals and video concepts.
- Collaborate with the creative team to develop and direct visually striking assets that are optimised for each platform.
- Ensure all content maintains a consistent brand voice and tone for the group.
- Oversee and manage user-generated content (UGC) and influencer partnerships.
- Manage the CEO s personal social media account (IG) and upload of content.
Community Management and Engagement:
- Actively monitor and engage with online communities responding to comments messages and inquiries in a timely and professional manner.
- Foster positive relationships with followers influencers and brand advocates.
- Identify and escalate potential issues or crises to the appropriate internal teams.
Analytics and Reporting:
- Track analyse and report on key performance indicators (KPIs) such as reach engagement conversions and traffic.
- Use social media analytics tools (e.g. Google Analytics Facebook Insights Sprout Social) to measure campaign success.
- Prepare and present detailed monthly reports providing actionable insights and recommendations for future strategies.
Requirements
- 4 years of experience in a social media role with at least 3 years in a digital marketing or advertising agency setting.
- Matric and relevant bachelor s degree/Diploma in Marketing Communications Digital Marketing or a related field.
- Proven proficiency with social media platforms and their respective management and analytics tools.
- Hands-on experience with social media scheduling tools (e.g. Hootsuite Sprout Social).
- Familiarity with content creation tools like Canva or Adobe Creative Suite is a plus.
- Strong analytical skills with the ability to interpret data and translate it into strategic insights.
- Creative thinking and problem-solving abilities.
- Ability to work both independently and as part of a collaborative team.
Benefits
Experience: 4 years of experience in a social media role, with at least 3 years in a digital marketing or advertising agency setting. Education: Matric and relevant bachelor s degree/Diploma in Marketing, Communications, Digital Marketing, or a related field. Proven proficiency with social media platforms and their respective management and analytics tools. Hands-on experience with social media scheduling tools (e.g., Hootsuite, Sprout Social). Familiarity with content creation tools like Canva or Adobe Creative Suite is a plus. Strong analytical skills with the ability to interpret data and translate it into strategic insights. Creative thinking and problem-solving abilities. Ability to work both independently and as part of a collaborative team.
Employment Type
Full Time
