Radio Program Director WBBB
Radio Program Director WBBB
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Job Description
The Radio Program Director for WBBB located in Raleigh NC is responsible for overseeing all on-air content and programming strategies to ensure alignment with the stations brand audience goals and business objectives. This role involves managing on-air talent curating music and content schedules and coordinating with sales marketing and promotions departments to drive ratings and revenue.
Key Responsibilities:
- Content Strategy & Programming
- Develop and implement programming schedules that align with station format and target demographics.
- Oversee the selection and rotation of music (for music stations) or content segments (for talk/news stations).
- Ensure all on-air content complies with FCC regulations and station policies.
- Talent Management
- Recruit train and manage on-air talent including show hosts DJs and producers.
- Provide regular coaching and feedback to improve on-air performance and audience engagement.
- Schedule and approve on-air shifts and ensure adequate coverage.
- Audience Engagement
- Analyze ratings and listener feedback to refine programming decisions.
- Work closely with promotions and marketing to drive listener engagement across radio social media and live events.
- Monitor competitor stations and industry trends.
- Collaboration
- Partner with the sales team to align programming with advertiser needs and to develop sponsorship opportunities.
- Work with engineering and production to ensure broadcast quality and resolve technical issues quickly.
- Collaborate with digital teams to extend programming onto streaming and digital platforms.
- Administrative & Compliance
- Maintain accurate program logs EAS tests and other required documentation.
- Monitor music licensing compliance (BMI ASCAP SESAC etc.).
- Assist with budget planning and manage programming expenses.
Qualifications:
- Bachelors degree in communications media journalism or related field (preferred)
- 3 years of experience in radio programming or related roles
- Strong leadership communication and organizational skills
- Deep understanding of radio formats audience analytics (Nielsen etc.) and FCC guidelines
- Familiarity with automation systems (e.g. WideOrbit Zetta NexGen) and audio editing tools
Key Traits:
- Creative thinker with strong editorial judgment
- Passionate about audio storytelling and audience connection
- Able to balance creative goals with business needs
- Calm under pressure and quick to solve problems
All interested applicants please send resume to Jonathan Brewster Executive Vice President at: emailprotected
Curtis Media Group is an Equal Opportunity Employer.
Required Experience:
Senior IC
Employment Type
Full-Time
