Digital & Performance Marketing Associate

Develop Comprehensive Digital Marketing Strategies: Formulate and implement multi-channel digital marketing strategies that align with our business goals and resonate with our target audience.

Campaign Management: Plan execute and oversee digital marketing campaigns across various platforms ensuring they are delivered on time and within budget.

Brand Promotion: Elevate brand awareness and visibility through innovative digital storytelling collaborations and high-impact performance campaigns.

Content Creation and Management

Content Production: Create engaging high-quality content for our social media channels website blogs and email newsletters that capture our brand voice and appeal to our audience.

Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.

Social Media Management

Platform Oversight: Play an oversight role in overseeing efforts to grow our brand presence across Instagram Facebook LinkedIn Twitter TikTok and emerging platforms

Community Engagement: Supervise the work of the Social Media Manager in engaging our online community and fostering a positive interactions with community members.

SEO/SEM Optimization

SEO Strategy: Implement and optimize on-page and off-page SEO strategies to improve our websites search engine rankings and grow organic traffic.

SEM Campaigns: Execute data-driven paid search strategies or SEM campaigns including keyword targeting bidding and A/B testing of ad creatives.

Email Marketing

Campaign Creation: Design and execute targeted email marketing campaigns for lead nurturing customer retention and promotions.

Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates click-through rates and conversion rates based on analytics and A/B testing.

Paid Advertising

PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads social media and other relevant platforms.

Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.

Analytics and Reporting

Performance Monitoring: Utilize digital analytics tools (e.g. Google Analytics) to monitor website traffic user behavior and campaign performance.

Reporting: Generate detailed reports on campaign performance providing insights and recommendations for improvement.

KPI Tracking: Track key performance indicators such as CAC ROAS CTR CPL and CLV etc. to measure the success of marketing efforts and inform future strategies.

Collaboration and Communication

Team Collaboration: Work closely with the sales team product managers designers and other stakeholders to ensure marketing efforts are aligned and effective.

Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.

Market Research

Industry Analysis: Conduct market research to stay abreast of travel industry trends competitor activities and emerging opportunities.