Director- Marketing, Communications & Partnerships

As Rimrock Banff prepares to re-emerge as the first Emblems Collection retreat in North America were not just reopening were rewriting the playbook on luxury. The Director of Marketing Communications & Partnerships will be the driving force behind how the world comes to know feel and desire Rimrock Banff.

This role is far more than PR. Its a brand ignition point: shaping perceptions cultivating desirability and creating a movement around modern meaningful luxury where wellness is ritual adventure is transformative and culture is immersive. You will build our presence across earned owned and shared channels strategically craft partnerships and ignite engagement that echoes well beyond the Rockies.

Key Responsibilities

Brand Storytelling & Public Relations

• Lead the launch and sustained PR strategy for Rimrock Banff aligned with Emblems Collection global positioning and narrative.
• Secure top-tier media coverage in luxury lifestyle culture and wellness publicationsNorth America and beyond.
• Cultivate long-term relationships with journalists creators thought leaders and brand collaborators.
• Lead crisis communication and reputation management in partnership with Accor ownership and key stakeholders.

Marketing Strategy & Execution

• Architect the resorts annual marketing plan with clear support of commercial goals premium FIT group business wellness retreats and cultural programming.
• Own the strategy and execution of all owned media channels: web social content CRM and experiential storytelling.
• Serve as brand steward ensuring consistent tone visuals and expression across every guest and market touchpoint.
• Translate positioning into rich evocative content that connects emotionally with key audiences.

Strategic Partnerships & Activations

• Identify develop and activate co-branded partnerships with premium adventure wellness and cultural brands.
• Drive one-of-a-kind activations that are curated intimate resonant and distinctly Emblems.
• Collaborate across departments to tie partnerships and activations into the guest experience and commercial strategy.

Team Leadership & Collaboration

• Lead and grow a lean internal brand/content team as well as external agency and freelance partners.
• Collaborate closely with Emblems brand leadership Accor La Maison and ownership teams.
• Partner with Sales Revenue and Operations to create alignment between guest journey mapping and brand messaging.

Qualifications :

What You Bring

• 8 years of progressive experience in luxury hospitality lifestyle brands or premium destination marketing
• A proven track record of securing global or national media coverage and leading integrated brand campaigns
• Exceptional writing and storytelling skills both strategic and expressive
• Deep understanding of audience segmentation emotional branding and content ecosystems
• Experience working in ambiguity and building strategies from the ground up
• Comfort operating at both the strategic and hands-on tactical levels
• Emotional intelligence and natural storytelling instincts
• Commercial acumen balanced with brand stewardship
• Bold imagination and a thoughtful curious nature words like ritual immersion wild sacred and transformed mean something to you
• A desire to create experiences that move people not just run campaigns

Bonus if You Bring

• Experience opening a hotel or launching a new brand
• Background in wellness cultural programming or destination marketing
• An existing network of media influencers or brand collaborators
• Experience working within a global brand portfolio or matrix organization
• French or another second language
• Knowledge of the Canadian Rockies Banff National Park or premium leisure markets

Who You Are

Youre a bold thinker and natural storyteller who sees possibility in ambiguity and energy in the unknown. Youre not content with the status quo youre driven to build to shape to create something that matters. You move quickly think strategically and bring others along for the ride with clarity passion and a touch of charisma.

People describe you as intense (in the best way) focused and relentlessly curious. Youre at your best when juggling multiple priorities and exploring uncharted territory whether thats launching a new brand building a global media campaign or finding the perfect partner to bring a moment to life. You thrive in environments that are fast-paced and purpose-driven where ideas become action and impact is felt immediately.

Youre fluent in influence not just in communication but in rallying people building connections and getting others excited about whats next. You lead with purpose not ego. You welcome accountability invite feedback and are energized by short youre here to move the needle light the spark and leave your mark.

Lead the conversation. Build the culture. Stay moved.

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Additional Information :

Job Perks & Benefits:

• Comprehensive benefits package (Medical Vision & Dental) including extended benefits like; Mental Health Orthodontics Fertility Drugs and Gender Affirmation for full time permanent status employees.
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees.
• Employee travel program with discounts on room rates as well as on food & beverage at Accor properties world-wide.
• Access to the Mountain Explorer Travel Program exclusive room rates for colleagues which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff Lake Louise Jasper & Whistler.
• One complimentary buffet meal per shift in our staff cafeteria.

Apply Today: Whether youre just starting your journey or seeking your next adventure wed love to hear from you. Explore current opportunities and discover what it means to be a Heartisan at .

Were committed to providing an inclusive and accessible recruitment experience. If you require any accommodations during the application or interview process please reach out confidentially at and well work with you to ensure your needs are met.

At Rimrock Banff we believe that diversity makes us stronger and inclusion moves us forward.

Our team is made up of individuals from across the globe each bringing their own culture perspective and a place as naturally diverse as Banff National Park its only fitting that our workplace reflects the same richness.

Whether youre on shift or in staff housing we want every Heartisan to feel seen valued and free to be fully themselves regardless of race culture gender identity religion abilities sexual orientation or age.

Inclusion isnt a box we check its a value we live. And while were proud of our progress we know theres always more to learn more ways to grow and more voices to elevate.

Together we build a workplace where belonging isnt just possible its expected.
Be you. Be bold. Stay moved.