Request ID: 5293-1
Start/End Dates: 9/22/2025 - 1/31/2026
Tax Work Location: Other Location
Job Title: Marketing - Digital Marketing and E-commerce Analyst
Ideal Candidate Profile Summary:
- Must have: 5 years of experience in digital marketing or e-commerce
- Preferred: Strong attention to detail and ability to work independently.
- Preferred: Comfortable using tools like Microsoft Office and ideally has experience with AI tools and QR code generation.
- Education is less important than hands-on experience.
- Platforms/Systems used: content hubs landing pages and digital assets using tools like JIRA Salesforce and CMS platforms.
Hybrid position - must be within commuting distance to Raleigh headquarters. Min 2 days/week on site. Will be in office 5 days/week during training.
Duration: Temporary assignment. Anticipated 4 month duration.
Work Schedule: 8:00 am - 5:00 pm M - F
Interview Process: MS Teams interviews scheduled through Beeline. 2 rounds with hiring team.
Digital Marketing & E-commerce Analyst
Position Summary:
We are seeking a highly skilled and detail-oriented Digital Marketing & E-commerce Analyst (Temporary) during a maternity leave coverage period. This role will be responsible for managing key B2C and B2B marketing initiatives ensuring flawless execution of digital campaigns and maintaining continuity across multiple projects and platforms. This is a hands-on role ideal for a strategic thinker with strong project management skills a keen eye for detail and experience in e-commerce and digital marketing operations.
Key Responsibilities:
B2C Marketing Support
- Conduct weekly competitive analysis of AutoZone Napa and OReilly e-commerce sites and compile and present promotional analysis compared to our current promotional offerings.
- Assist in proofing digital assets for accuracy against internal team member documentation.
- Validate weekly stage props to ensure correct onsite promotional assets and content updates.
- Audit key AAP e-commerce journeys and competitive analysis of like journeys and provide actionable optimization recommendations.
- Participate in key project meetings creative kick-offs and roll-over planning sessions.
- Oversee the Content Hub in collaboration with internal stakeholders.
- Support development of new landing pages to support marketing and other key e-commerce initiatives.
- Utilize AI tools to generate content as needed.
- Create and manage QR codes for DIY campaigns.
- Facilitate URL redirects and submit JIRA tickets for front-end updates and asset changes.
B2B Marketing Support
- Review promotional roll-over assets for accuracy against internal team member documentation.
- Validate landing pages and espot updates on MyAdvancePro per the marketing release schedule.
- Ensure proper roll-over of APRO/CQPRO espots based on rotation schedules.
- Attend relevant project and creative meetings.
Qualifications:
- 5 years of experience in digital marketing e-commerce or related fields.
- Strong project management and organizational skills.
- Experience with content management systems JIRA and Salesforce.
- Familiarity with e-commerce platforms and B2B/B2C marketing strategies.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Ability to proactively identify and resolve issues and opportunities.
- Proficient in Excel and PowerPoint
Preferred Skills:
- Experience in the automotive aftermarket or retail industry.
- Proficiency in analyzing digital journeys and user experience optimization.
- Experience with Google Analytics for reporting