Senior Specialist, Product Marketing - Wealth Benchmarks
Senior Specialist, Product Marketing - Wealth Benchmarks
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Job Description
About the Role:
Grade Level (for internal use):
11About the Role:
The Team:
As a vital member of S&P Dow Jones Indices (S&P DJI) Wealth Benchmarks marketing team this position is responsible for spearheading product marketing initiatives that enhance awareness adoption and engagement of S&P DJIs wealth benchmark offerings. This role will concentrate on developing compelling product narratives and content strategies that resonate with target audiences in the evolving wealth management landscape.
As part of the broader commercial organization Marketing is tasked with aligning product marketing activitiesincluding product launches content creation go-to-market strategies and client educationwith specific commercial outcomes. This role is crucial in positioning S&P DJI as a leader in the wealth benchmarks space leveraging essential data research and insights.
The individual will collaborate closely with product management sales and other marketing teams to ensure the alignment and execution of product marketing strategies that drive revenue and market share.
Responsibilities:
As part of the global Marketing team you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes focusing on:
- Content Strategy and Development:Design and implement a comprehensive content marketing strategy that showcases S&P DJIs wealth benchmark products. Create high-quality content including blog posts whitepapers case studies webinars and educational materials that effectively communicate product features benefits and market insights.
- Product Positioning and Messaging:Develop and refine the positioning and messaging for S&P DJIs wealth benchmark products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences including institutional investors financial advisors and retail clients.
- Go-to-Market Strategy:Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of wealth benchmark offerings.
- Market Research and Competitive Analysis:Conduct market research to identify trends customer needs and competitive landscape. Utilize insights to inform product development and marketing strategies ensuring S&P DJIs offerings remain relevant and competitive.
- Account-Based Marketing:Engage with key partners and clients to promote awareness and adoption of S&P DJIs wealth benchmark products. Develop tailored marketing strategies to nurture relationships and drive product usage.
- Performance Metrics and Reporting:Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.
Qualifications:
- 5 years of professional experience in content/product marketing within financial services with a strong focus on wealth benchmarks preferred.
- Proven expertise in content marketing and content creation with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
- In-depth understanding of wealth management investment strategies and the product development lifecycle.
- Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
- Bachelors degree (Marketing Communications Business or related field preferred).
- Experience in Asset Management preferred.
- Exceptional interpersonal written and verbal communication skills with the ability to convey complex concepts clearly and persuasively.
- Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
Preferred Qualifications:
- Experience with product launches go-to-market strategies and account-based marketing in the wealth management or financial services space.
- Familiarity with digital marketing channels and tactics including social media content marketing and email campaigns.
- Analytical mindset with experience in market research and competitive analysis to inform product positioning.
- Ability to work collaboratively with cross-functional teams including product management sales and external partners.
Flexible Working
We pride ourselves on our agility and diversity and we welcome requests to work flexibly. For most roles flexible hours and/or an element of remote working are usually possible. Please talk to us at the interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.
Return to Work
Have you taken time out for caring responsibilities and are now looking to return to work As part of our Return-to-Work initiative we are encouraging enthusiastic and talented returners to apply and will actively support your return to the workplace.
Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $14500 to $165000. Final base salary for this role will be based on the individuals geographic location as well as experience level skill set training licenses and addition to base compensation this role is eligible for an annual incentive role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees please click here.
About S&P Global Dow Jones Indices
At S&P Dow Jones Indices we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets we empower investors everywhere to make decisions with conviction. Were the largest global resource for index-based concepts data and research and home to iconic financial market indicators such as the S&P 500 and the Dow Jones Industrial Average. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices our solutions are widely considered indispensable in tracking market performance evaluating portfolios and developing investment strategies.
S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the worlds foremost provider of credit ratings benchmarks analytics and workflow solutions in the global capital commodity and automotive markets. With every one of our offerings we help many of the worlds leading organizations navigate the economic landscape so they can plan for tomorrow today. For more information visit In It For You
Our Purpose:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information imagination people technologythe right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:
Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Were constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
Our Values:
Integrity Discovery Partnership
At S&P Global we focus on Powering Global Markets. Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.
Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:
At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.
Recruitment Fraud Alert:
If you receive an email from a domain or any other regionally based domains it is a scam and should be reported to. S&P Global never requires any candidate to pay money for job applications interviews offer letters pre-employment training or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines fraudulent domains and how to report suspicious activityhere.
Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability please send an email to:and your request will be forwarded to the appropriate person.
US Candidates Only:The EEO is the Law Poster discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America) MRKTNG202.2 - Middle Professional Tier II (EEO Job Group) SWP Priority Ratings - (Strategic Workforce Planning)
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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