Title: Marketing Coordinator
Reports to: Membership & Marketing Director
Qualifications: Business or related degree or equivalent in appropriate certification. A minimum of five or more years experience in a similar position. Ability to communicate in a highly professional fashion with the community and with prospective members. Proficient in necessary computer programs as needed to facilitate the Membership Marketing Director.
Position Summary: GPYC is seeking a versatile creative and fast-learning Marketing Manager to join our Membership & Marketing team. This is a hands-on multifaceted role for someone who thrives in a dynamic environment and enjoys blending strategic marketing with creative execution.
While expertise in every skill listed is not required candidates who demonstrate strength in several areas proficiency in others and a strong desire to learn and grow will be well-suited for this role. This position requires regular on-site presence and occasional evening and weekend availability for event support and content capture.
Preferred Skills & Tools:
Social Media & Content Strategy
- Content creation for Instagram Reels Facebook TikTok and YouTube
- Experience using Meta Business Suite for scheduling and audience engagement
- Familiarity with Hootsuite Buffer or Sprout Social
- Strong understanding of visual trends and digital storytelling
Analytics & Growth
- Proficiency with Google Analytics 4 (GA4)
- Ability to analyze data and apply insights to optimize marketing strategy
Digital Marketing & Innovation
- Strong copywriting for digital platforms email and brand messaging
- Basic understanding of SEO and keyword strategy
- Familiarity with web design principles and user experience (UX) is a plus.
- Comfortable using AI tools such as ChatGPT Grok Gemini or Perplexity for ideation and content support
- Experience with automation tools like Zapier or Make (Integromat)
Project Management
- Highly organized and able to manage multiple deadlines and priorities
- Familiar with tools like Trello or similar project management platforms
Creative & Design Tools
- Experience with Adobe Creative Suite (Photoshop Illustrator InDesign Premiere Pro After Effects)
- Comfortable using Canva and Adobe Express for quick-turn projects
- Basic video editing skills with tools like Final Cut Pro DaVinci Resolve or Premiere Pro.
- Familiar with cameras lighting and production setups for capturing high-quality video content.
Daily Responsibilities:
- Responsible for keeping the GPYC website & application up to date.
- Responsible for assisting all other departments with promotional materials invitations flyers signage and presentations for Club events.
- Responsible for monitoring all website event registrations.
- Responsible for serving as a photographer at various social events and activities in all departments and maintaining an archive of graphic files.
- Responsible for assisting with composition and distribution of the Annual Member Guide.
- Responsible for curating & sending letters of introduction.
- Responsible for assisting with Club mailings.
- Responsible for serving as a backup with email marketing (Weekly Buzz & Weekend Ahead).
- Responsible for owning Marketing Request Forms.
Required Experience:
Senior IC