Marketing Manager, Global Brand Team â UNO & Cards Portfolio
Marketing Manager, Global Brand Team â UNO & Cards Portfolio
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Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity:
Join our dynamic Games Global Brand Team as the Marketing Manager for UNO & Portfolio Card this role youll help deliver innovative effective and globally resonant marketing strategies for some of the worlds most beloved card games. Working closely with cross-functional teams and reporting to the Cards Director you will drive product development while ensuring that the brand has exceptional marketing support creating unique and strategic assets and product marketing campaigns that can be maximized at retail and on ecommerce.
What Your Impact Will Be:
- Ensure all product marketing projects are supported by business strategy objectives and insights
- Assist in gaining buy-in to global product strategies at all levels as well as executional commitment from internal partners to activate across key markets and key lines of business
- Drive innovation by collaborating with Product Design Packaging Development and Consumer Insights teams to bring compelling toys to market on time and on budget.
- Present product lines and strategy to key internal and external stakeholders to ensure alignment
- Communicate regularly and collaborate closely with regional teams and other Mattel Global Brand teams to ensure needs are met plans are shared and best practices are leveraged.
- Brief and develop marketing assets
- Monitor and analyze key trends category developments and competitors performance globally using advanced analytics and reporting.
- Manage global business analysis KPIs campaign performance and financials maximizing ROI and efficiency.
- Foster a culture of innovation diversity and inclusion within the team and in marketing communications.
- Act as point of contact for brand inquiries and dissemination of brand information and assets
- Mentor and support junior team members by sharing best practices insights and learnings gained from experience
Qualifications :
What Were Looking For:
- Minimum 4 years of relevant work experience with MBA or 6 years of relevant work experience without MBA
- Experience with company/product/marketing that is rooted in consumer trends
- Experience with ecommerce and direct selling
- Experience in interfacing with external license partners
- Thorough understanding of marketing mix and KPIs
- Experience analyzing data and managing financials
- Ability to synthesize data and pull insights to create recommendations
- Strong skills presenting in front of large groups
- Highly organized independent and detail oriented with strong follow up skills
- Strong time management planning and project execution skills
- Excellent written and verbal communication skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
- Deep curiosity for learning about unfamiliar products properties and consumer segments
- Strong PowerPoint creation and presentation skills proficiency in Outlook Word and Excel
Personal Attributes:
- A positive attitude! Someone who is solution oriented and a natural self-starter.
- Confident with a desire to champion innovative thinking and an ability to clearly communicate POV to inspire others
- Willingness to dig into pop culture trends - specifically within the gaming toy or entertainment industries with an understanding of fan communities and brand storytelling
The annual base salary range for this position is between $122000 and $153000.
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.
Additional Information :
Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.
Visit us at is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
