drjobs Head Of Performance Marketing

Head Of Performance Marketing

Employer Active

1 Vacancy
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Job Location drjobs

Noida - India

Monthly Salary drjobs

INR 4000000 - 6000000

Vacancy

1 Vacancy

Job Description

Job Summary:

This is a highly matrixed role requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful you will need to combine sharp business acumen crystal clear strategic vision deep understanding of the priorities of other teams persuasive written and spoken communication robust backbone to drive commitment in the face of resource constraints and sound judgment on when to escalate.

What would you do

Define the overarching strategy for user acquisition in our current markets.
Own the paid media channels Meta Google etc and deliver monthly growth targets on customer acquisition with CAC guardrails
Manage and mentor performance marketing leads and build out a high-performing team capable of scaling marketing efforts across geographies.
Work with different stakeholders to create compelling communications and best in class collateral development
Iterate on creatives and messaging etc to drive efficient CACs and high CVRs Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis
Establish processes for monitoring measurement and optimization through institutionalizing performance marketing metrics that correlate to business insights to optimize campaigns and improve audience engagement.
Manage the marketing budget to achieve monthly and annual customer acquisition targets
Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs) such as ROAS and CAC.
Lead A/B testing and experimentation with new ad creatives copy and targeting options to maintain a competitive edge.
Collaborate closely with the content marketing and data analytics teams to ensure alignment with content releases promotions and data-driven decision-making.
Stay at the forefront of industry trends emerging advertising technologies and competitor strategies to adapt and innovate as needed.
Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control
You should apply if you have :
6 - 9 years experience in performance marketing.
Bachelors degree in Marketing Masters degree is preferred.
Comfortable with a high scale high pace growth-centric environment.
Strong digital marketing skills across performance and brand marketing including search content and social.
Thorough understanding and hands-on experience of online marketing audience targeting/segmentation web analytics tools like Google Analytics Appsflyer Metabase CleverTap etc.
Detail-oriented with excellent analytical and problem-solving skills. Strong communication skills.
Strong analytical skills with the ability to interpret data generate insights and drive actionable recommendations.
Creative thinking and strategic mindset with a customer-centric approach.
Excellent communication project management and team collaboration skills.

google analytics,campaign performance analysis,google adsense,user acquisition,aso,customer acquisition,online marketing,digital campaigns,performance marketing,seo,,content, marketing,clevertap,seo,meta ad,metabase,appsflyer,paid media channels,a/b testing,audience engagement,data analytics

Employment Type

Full Time

Company Industry

Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.