Digital Marketing Manager - Toronto (Hybrid)

With offices in London Toronto Strathroy and Kitchener Lerners LLP provides a full range of legal services throughout Ontario. Lerners maintains an attractive work environment with excellent support services and state-of-the-art technology. Lerners employees enjoy a fast-paced work environment and a supportive collegial culture. Our positions are best suited to individuals who take pride in their work and understand the importance of exceptional client service.

Lerners LLP has an exciting opportunity for a Digital Marketing Manager who knows how to craft a compelling online presence someone who can see the big picture and bring it to life through smart hands-on execution.

Youll be at the helm of the firms digital presence driving strategy and execution across platforms. Youll shape how the world sees Lerners online and youll do it in a way thats bold smart and distinctly us.

This role is for someone who thrives on innovation knows how to turn data into action and loves telling stories that connect with people.

This mid-level position is ideal for a digital marketing rising star seeking a high-impact role with significant opportunity to enhance brand visibility drive revenue growth and support business development initiatives.

Key Responsibilities

1. Social Media Strategy & Execution

• Develop and execute a comprehensive social media strategy across platforms (including LinkedIn Instagram Facebook Podcasts and YouTube) to support lead generation and client engagement.
• Collaborate with internal stakeholders to create compelling on-brand content that aligns with marketing campaigns and firm priorities.
• Monitor trends and platform updates to ensure the firm remains competitive and relevant.

2. Revenue Enablement via Digital Channels

• Use paid social media advertising and organic campaigns to drive traffic to conversion-optimized landing pages.
• Oversee digital budget in conjunction with team leaders. Track and report digital and social campaigns ROI including lead quality conversion rates and revenue attribution.
• Partner with business development and practice groups to amplify the stories of thought leadership and client success.

3. Website Content Optimization

• Audit and enhance website content to improve SEO and user experience.
• Collaborate with content creators and technical teams to ensure pages are optimized for search engines and conversion.
• Monitor website performance metrics and implement improvements based on analytics.

4. Content & Campaign Management

• Oversee creating and distributing digital content (videos infographics blogs) that supports client acquisition and retention.
• Work closely with Business Development to conduct keyword research for content development
• Align digital content calendars with firm-wide initiatives sponsorships and community engagement efforts.

5. Analytics & Optimization

• Monitor performance using tools such as Google Analytics Meta Business Suite LinkedIn Campaign Manager and other digital platforms.
• Make informed data-driven recommendations and decisions to improve and optimize campaigns.
• Provide reporting with actionable insights to improve engagement and revenue outcomes.

6. Internal Collaboration & Enablement

• Train lawyers and staff on social media content best practices and personal branding.
• Work closely with the Marketing and Business Development team to ensure consistency and alignment with overall brand and business development objectives across all digital touchpoints.

Ideal Candidate Profile

• 5-8 years of experience in digital marketing preferably in a professional services setting such as the legal industry. Experience in both B2B and B2C marketing would be considered an asset.
• Strong understanding of and hands-on experience with SEO SEM LinkedIn/Facebook ads relevant digital tools (e.g. Google Analytics Semrush Search Console etc.) content strategy and analytics.
• Experience with CRM systems social media platforms and website CMS tools. Familiarity with artificial intelligence tools would be considered an asset.
• A proven ability to build brand awareness and drive revenue growth with a strong portfolio of digital work that shows you can think strategically and execute flawlessly.
• An ability to quickly establish credibility with a variety of audiences.
• Excellent communication and project management skills.

How to Apply:

Interested candidates should submit an application including an updated resume and cover letter to our career portal. Only candidates who have been selected for an interview will receive a response.

Benefits of Working at Lerners:

Working at Lerners is both challenging and rewarding.

Our skilled Learning and Development team provides training and continued support to all firm members. Lerners is proud to offer a competitive salary and benefits package:

Salary:

Commensurate with skill level and years of experience.

Benefits:

• Health Extended Health Dental and Vision care
• LTD insurance
• Life insurance
• Parking/Transit reimbursement
• RRSP matching program
• Paid Volunteer Time
• Referral Bonus
• Employee Assistance Program

Please note: Candidates are required to submit a portfolio of digital marketing materials as part of their application. This may include examples of social media campaigns email marketing content website or landing page designs paid media assets or analytics reports that demonstrate your strategic thinking creativity and technical skills

Why Lerners

Were a full-service law firm with a strong reputation deep roots in Ontario and an eye firmly on the future. Our marketing and business development team is growing and evolving and this is your chance to shape the next chapter of how we show up in the digital world.

Accessibility & Inclusion

Were committed to equity diversity and inclusion and supporting applicants of all abilities. If you require accommodation at any stage of the recruitment process please get in touch with us at

If youre a creative thinker ready to make a real impact and have some fun doing it wed love to hear from you.

Required Experience:

Manager