Social Media & Brand Content Senior Manager
Social Media & Brand Content Senior Manager
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Salary Not Disclosed
1 Vacancy
Job Description
About Away
We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on we now offer a range of luggage and travel essentials for every journey. Together we create innovate and embark on this journey as a community of travelers helping to make travel more seamless for everyone.
Join The Crew
We are hiring a Social Media & Brand Content Senior Manager to join our Brand Marketing team. This position reports to the Vice President of Brand Marketing and takes Away further by steering our social and storytelling strategy driving cultural relevance and creating brand entertainment that resonates deeply with our audiences.
What youll do as the Social Media & Brant Content Senior Manager
Social Media & Cultural Strategy
Youll define the overarching social vision and roadmap ensuring our brand leads culture rather than follows it
Youll identify cultural trends moments and conversations to create timely relevant content that drives brand affinity
Youll oversee an editorial calendar that incorporates overall social media strategy
Youll produce and execute upon a real-time marketing approach that allows the brand to show up authentically and during key cultural events and moments
Youll use data-driven insights to refine content strategies and identify new opportunities for audience growth
Youll continuously evaluate platform shifts to optimize posting cadence creative formats and audience engagement strategies
Youll work in lock-step with the paid media team to ensure a 360-degree approach to social media marketing
Brand Content & Entertainment
Youll own the voice tone and personality of the brand across all social channels (Instagram TikTok YouTube emerging platforms)
Youll lead the creation of social-first content series campaigns and brand entertainment initiatives
Youll collaborate with internal and external partners to bring scroll-stopping concepts to life
Youll leverage storytelling formats that span video audio live and interactive experiences to push the boundaries of what brand content can be
Youll experiment with emerging content types to keep the brand ahead of trends
Who you are
You have substantial experience and expertise in social media brand content or creative strategy roles with experience at the Manager level or above
You have proven success in building culturally resonant brand campaigns that spark brand impressions conversion and conversation
You have deep knowledge of the social landscape platform ecosystems and creator economy
You have experience leading innovative content strategies that blend brand storytelling with entertainment
You have a portfolio or track record of content that has achieved cultural relevance (viral moments buzzworthy campaigns social-first collaborations)
You have exceptional creative instincts with the ability to ideate and direct high-quality top-performing content
You have strong leadership communication and cross-functional collaboration skills
You respect data and have a keen ability to analyze and translate results into action
You are customer-obsessedyou understand our customers and how to engage them in social channels.
You have exceptional storytelling skills that bring passion energy and inspiration to the forefront
You obsess over how our brand shows up and have exceptionally high personal and team standards
You have exceptional budget management capabilitieswith laser-sharp budget allocation and optimization and the ability to build the business case for spend
Youre creative and innovative; you love to build great new things that are fresh and unique while staying on brand
Youre agile and motivated by a fast-paced and ever changing environment
Youre passionate about transforming travel for all (but thats a given!)
Excited to join the team but not sure you meet all of the qualifications Please apply wed still love to hear from you.
Who We Are
Were travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.
Were driven. The work we do matters and collectively drives impact. No matter the job title everyone at Away is a meaningful contributor in unlocking our ever growing potential.
Were supportive. We value the entirety of your lifes journey not just the milestones. Youll find an environment that celebrates balance understanding that your personal passions and commitments outside of work are threads of the same fabric that makes you unique.
What We Offer
At Away we believe in the power of an inclusive competitive and equitable total rewards program. Our compensation is purposely structured as one rate to provide transparency in the hiring process while honoring our internal pay bands. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.
Compensation: $140000.00 annually
This role is eligible to participate in Aways Annual Company Performance Incentive Bonus Plan the terms of which are determined at the discretion of the company
Equity Grant: commensurate with level determined at the discretion of the company
Benefits Overview:
Take care of yourself and your family through our health insurance offerings
Invest in your future by participating in our 401(k) (with a company match!)
Find balance through our many paid time off programs (vacation wellbeing holidays summer Fridays and compassion leave - just to name a few!)
Build your travel uniform through discount codes product stipends and giveaways
Give back through company-sponsored volunteer and charitable opportunities
How We Work
This is an office-based position that works from our Soho NYC office four days a week. Our working hours are 9am-6pm et but we embrace a common-sense approach to flexibility in the workplace. Its about being present engaged and balancing work with real-life needs.
Our Commitment
As a company that values diversity equity and inclusion Away seeks individuals of all backgrounds and experiences to apply for this opportunity. Were creating an environment where everyone can thrive. Our customers are global and diverse so were building a team that is too. Through initiatives like our Employee Resource Groups anti-racism training and bias prevention initiatives were building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
EEOC Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer we do not discriminate based on race color religion sex (including pregnancy gender identity gender expression and sexual orientation) national origin age veteran status genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability you may contact us at
Required Experience:
Senior Manager
Employment Type
Full-Time
