Digital Demand Generation Manager EMEA-APAC
Digital Demand Generation Manager EMEA-APAC
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Job Description
About the Role
We are looking for a passionate Digital Demand Generation Manager to join our EMEA-APAC Growth team. You will be responsible for creating and executing the digital performance and content strategy for the region being the owner of communication planning working alongside the general manager to target key stakeholders from our target list and sales funnel with bold content.
Were especially looking for someone who is experienced with AI-driven marketing tools and can identify and apply automation personalization and optimization tactics across campaignshelping us move faster and smarter.
*This role requires you to be based in Paris Barcelona or Bucharest and to attend the office 4 days a week (MondayThursday) with remote work on Fridays.
Responsible for
- Develop oversee and execute a consistent marketing strategy in alignment with Sales effectively investing VTEXs budget to attract qualified leads and to increase brand awareness.
- Lead and optimize digital campaigns using AI-powered tools and analytics to streamline execution increase efficiency and enhance targeting.
- Drive lead generation campaigns to meet the target list and support the sales team with a consistent and qualified lead list;
- Analyze the marketing funnel and leverage analytics tools to evaluate the effectiveness of campaigns working tirelessly to improve whenever possible;
- Build structured thorough reports to be shared with internal stakeholders
- Helping define our Account-Based Marketing (ABM) strategy ensuring that we are developing messaging and campaigns that are targeting accounts that will convert into opportunities;
- Own manage and execute the events calendar and strategy to ensure VTEX is boosting its position in the market raising brand awareness and maximizing demand generation through this channel.
Who you are
6 years of experience in a similar role (ideally in B2B SaaS or tech companies).
Bachelors degree in Marketing Communications Journalism or related field.
Proven ability to manage multifaceted marketing campaigns with tight deadlines and cross-functional stakeholders.
Skilled in Salesforce and marketing automation platforms (e.g. HubSpot Marketo).
Familiar with or eager to explore AI tools for marketing (e.g. ChatGPT Jasper Mutiny etc.).
Experience managing and optimizing Paid Social SEM SEO and Affiliate channels.
Strong digital commerce knowledge.
Ability to develop engaging content across different digital channels.
Curious experimental and comfortable with change in a fast-paced environment.
Strong copywriting and storytelling skills for digital campaign materials.
About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach we empower brands distributors and retailers with unparalleled flexibility and comprehensive solutions enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers including Carrefour Colgate Motorola Sony Stanley Black & Decker and Whirlpool having 3.400 active online stores across 43 countries (as of FY ended on December 31 2024).
Founded in the year 2000 VTEX has a history of being unstoppable. Completely against the odds VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1300 employees scattered across 25 locations in 16 countries in Latin America North America Europe and Asia. For more information visit .
At VTEX you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually join us and we will be unstoppable together.
Benefits
- Competitive compensation
- Language scholarship: 65% subsidies in English Spanish Portuguese courses
- Free shipping on 1000 VTEX store
Required Experience:
Manager
Employment Type
Full Time
