Media Relations Manager
Media Relations Manager
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Job Description
Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences what drives them the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.
We are curious data fluent and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.
Are you one of us
As the Media Relations Manager within Citrixs Amplification and Communications team you will be crucial in supporting our business and enhancing our market reputation through media and various social platforms. You will own the media relations program requiring a deep understanding of the media landscape and existing relationships with technology cybersecurity and Tier 1 press.
You will manage the daily operations of our agency partners and are expected to be a master storyteller across multiple mediums with a genuine passion for Citrixs mission. We are looking for a self-starter who takes initiative thrives in a fast-paced team-oriented environment and can effectively collaborate across a matrixed organization. Your pursuit of goals should be relentless while maintaining unwavering integrity.
Responsibilities:
Craft compelling stories that resonate with B2B stakeholders and influencers ensuring our external messaging is bold and strategic keeping Citrix at the forefront of the industry and positioned as a thought leader
Ensure alignment to the larger marketing narratives helping to fuel Citrixs reputation
Collaborate with internal teams to align communications objectives and deliver cohesive messaging across all channels
Draft and edit communication materials including press releases blog posts bylines award submissions
Build and nurture relationships with key media outlets and reporters through proactive outreach responding to media inquiries and managing communications effectively across various platforms
Includes crisis communication leveraging key media relationships in support of Citrixs perspective
Partner with Citrix leadership to ensure media readiness for all key spokespeople this including media training initiatives
Support the development of talking points and key messages for the business and Citrix spokespeople
Monitor and analyze the media and industry landscape to keep Citrix included in relevant and important conversations
Track measure and report on the effectiveness of communications efforts to ensure continuous improvement and support of key goals
Manage the day-to-day relationship with Citrix communications agency partners
Maintain foundational program materials including speakers bench team trackers event recaps etc.
Maintain Citrix newsroom and regularly promote coverage wins internally with Citrix leadership
Experience:
Bachelors degree in Public Relations Communications Journalism Marketing or related field
8 years of experience in public relations or communications preferably in a corporate or agency setting related to the B2B technology industry
Skills & Abilities:
Story telling- Ability to build big picture stories/abstracts supporting the Citrix reputation from an assortment of marginal topics
Strong writing editing and verbal communication skills
Proficiency in media relations and handling press inquiries
Experience managing crisis communications and media strategies
Ability to think strategically and act proactively in fast-paced environments
Experience managing crisis communications and media strategies
Strong understanding of the media landscape and relationships with respected relationships with press/reporters/media required
Solid understanding of digital and social media platforms and how to leverage them for PR purposes including SEO and content marketing strategies
Strong organizational and project management skills with the ability to manage multiple tasks simultaneously
Excellent organizational skills with excellent follow-through.
Strong verbal communication and presentation skills required
Ability to build relationships and collaborate across departments.
Familiarity with PR software and tools (e.g. Cision Meltwater etc.)
About Us:
Cloud Software Group is one of the worlds largest cloud solution providers serving more than 100 million users around the globe. When you join Cloud Software Group you are making a difference for real people each of whom count on our suite of cloud-based products to get work done from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn dream and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age race color creed sex or gender sexual orientation gender identity gender expression ethnicity national origin ancestry citizenship religion genetic carrier status disability pregnancy childbirth or related medical conditions (including lactation status) marital status military service protected veteran status political activity or affiliation taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links:California FCAandLos Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process please contact us at HR directly via or email at for assistance.
Required Experience:
Manager
Employment Type
Full-Time
