Digital Marketing Strategist - E-commerce Programs
Digital Marketing Strategist - E-commerce Programs
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Job Description
Company:
The Boeing CompanyBoeing Global Services (BGS) is searching for a Digital Marketing Strategist to join our team in Plano TX Dallas TX Denver CO or Seattle WA.
This Digital Marketing Strategist is responsible for conceiving developing and implementing digital marketing campaigns and content applying analytics and experimentation to grow digital engagement and qualified lead generation for the Parts and Distribution business. The Digital Marketing Strategist supports the goals and objectives of the broader Boeing Global Services (BGS) organization Boeing Global Services (BGS) is looking for a Digital Marketing Strategist to support our eCommerce business with a focus on transactional marketing campaigns that drive incremental revenue across the Parts & Distribution portfolio. This role supports both internal goals and the digital promotion of OEM partner brands on our storefront.
Youll help deliver growth marketing initiatives that enhance customer engagement retention and product visibility through performance-driven digital campaigns. This role is ideal for a strategic thinker who thrives in cross-channel environments and is confident using customer data to personalize and optimize outreach.
Position Responsibilities:
- Develop and execute transactional campaigns focused on conversion and revenue growth.
- Promote OEM brands and products across paid email social and web.
- Leverage customer data to improve targeting segmentation and personalization.
- Use analytics tools to measure performance and drive continuous improvement.
- Collaborate across teams to align campaigns with business objectives.
- Act as the primary point of contact for digital campaign planning budget oversight implementation quality assurance troubleshooting reporting and optimization
- Support multiple portfolio and product teams with a highly effective digital strategy
- Ensure digital strategy and tactics drive the desired action among the appropriate target audience
- Provide project management scheduling tracking and coordination
- Develop and produce against a relevant set of KPIs and business outcomes
- Align digital creative strategy and messaging with broader integrated marketing communications go-to-market efforts
- Report out actionable insights to leadership and stakeholders with clearly defined recommendations and next steps
- Socialize outcomes and outline key takeaways
- Define processes for digital capabilities and execution with an emphasis on quality and security
- Lead efforts and manage output of agency partners as appropriate
- Build and maintain healthy productive working relationships with your respective teams demonstrate collaborative teamwork and strive to positively impact the business and those you work with daily
Basic Qualifications (Required Skills/Experience):
- 3 years of experience in digital marketing
- 1 year managing multiple projects under tight deadlines from planning to execution and beyond
- 1 year working with digital marketing platforms (i.e. Google AdWords Adobe LinkedIn Salesforce Marketing Cloud)
Preferred Qualifications (Desired Skills/Experience):
- Experience with search engine optimization (SEO) account-based marketing audience segmentation personalization onsite promotion and dynamic creative experience a plus
- Experience in copywriting and messaging strategy
- Experience with SAP Hybris
- Strong analytical skills across all digital marketing channels and tactics and a strong understanding of relevant metrics & KPIs
- Experience working with digital marketing agencies
- Baseline knowledge of SAFe Agile framework and processes
- Experience and understanding of project management systems such as JIRA Confluence or other project planning and management platforms
Drug Free Workplace:
Boeingis a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana cocaine opioids amphetamines PCP and alcohol when criteria is met as outlined in our policies.
Total Rewards & Pay Transparency:
At Boeing we strive to deliver a Total Rewards package that will attract engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs generally including health insurance flexible spending accounts health savings accounts retirement savings plans life and disability insurance programs and a number of programs that provide for both paid and unpaid time away from work.
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location date of hire and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications as well as market and business considerations.
Summary pay range: $99450 - $134550
Language Requirements:
Not ApplicableEducation:
Not ApplicableRelocation:
Relocation assistance is not a negotiable benefit for this position.Export Control Requirement:
This is not an Export Control position.Safety Sensitive:
This is not a Safety Sensitive Position.Security Clearance:
This position does not require a Security Clearance.Visa Sponsorship:
Employer will not sponsor applicants for employment visa status.Contingent Upon Award Program
This position is not contingent upon program awardShift:
Shift 1 (United States of America)Stay safe from recruitment fraud! The only way to apply for a position at Boeing is via our Careers website. Learn how to protect yourself from recruitment fraud - Recruitment Fraud Warning
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national origin gender sexual orientation gender identity age physical or mental disability genetic factors military/veteran status or other characteristics protected by law.
Boeing Participates in E Verify
Right to Work Statement
Employment Type
Full-Time
