Director, Brand & Integrated Marketing
Director, Brand & Integrated Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About Away
We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on we now offer a range of luggage and travel essentials for every journey. Together we create innovate and embark on this journey as a community of travelers helping to make travel more seamless for everyone.
Join The Crew
We are hiring a Director Brand & Integrated Marketing to join our Brand Marketing team. This position reports to the Vice President of Brand Marketing and takes Away further by leading a team and collaborating cross-functionally with Growth Retail Wholesale/B2B Creative Partnerships/Social Merchandising and Product to ensure cohesive storytelling across paid owned and earned touchpoints while delivering measurable business outcomes.
In addition to the responsibilities listed below this position will also oversee the partnerships and channel marketing team.
What youll do as the Director Brand & Integrated Marketing
Brand & Commercial Strategy
Youll develop and oversee a holistic brand marketing strategy that drives awareness brand equity and market share
Youll build GTM frameworks for product launches seasonal campaigns and market expansion - ensuring alignment with sales retail and ecommerce objectives
Youll partner closely with Merchandising Retail and Product teams to forecast demand and identify growth opportunities to meet sales projections
Youll lead the marketing strategy for wholesale partners (Amazon Nordstrom) ensuring strong sell-in sell-through and brand presentation
Youll lead and mentor a team of brand & retail marketers and a retail visual designer fostering an inspiring collaborative and high-performing culture
Youll present marketing plans forecasts and post-campaign analysis to leadership and key stakeholders
Integrated Campaign Development
Youll own the planning and execution of fully integrated campaigns across paid owned and earned media including retail activations digital marketing PR influencer and partnerships
Youll oversee the creative briefing process to ensure messaging visuals and storytelling align with brand positioning and commercial goals
Youll partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results
Youll act as the bridge between creative digital retail and sales teams to ensure seamless execution of initiatives
Youll leverage consumer insights market data and competitive intelligence to shape strategy & positioning
Youll maintain a deep understanding of the customer their evolving needs and preferences and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers
Channel Growth & Retail/Wholesale Marketing
Youll collaborate with retail teams on in-store activations point-of-sale marketing and promotional strategies
Youll build co-marketing programs with wholesale partners to amplify launches and seasonal initiatives
Youll evaluate the effectiveness of channel marketing strategies adjusting for performance and market trends
Youll analyze campaign performance and retail/wholesale sell-through applying learnings to future initiatives
Who you are
You have a minimum of 8 years of experience in brand marketing integrated marketing or GTM strategy preferably in consumer retail or lifestyle industries
You have a proven track record of building and executing successful GTM campaigns that drive measurable sales growth
You have strong experience in retail and wholesale marketing including co-op programs and partner negotiations
You have exceptional project management organizational and leadership skills
You have expertise in developing integrated campaigns across multiple channels (digital retail influencer PR partnerships)
You are commercially minded with strong analytical and strategic thinking abilities
You have experience with premium or lifestyle brands
You have a strong network with retail partners media or agencies
You have experience with global markets and international GTM strategies
You are a strong leader with a process-driven mindset who is confident in cultivating and developing talent someone who people want to learn from work with and are inspired by
You are an effective cross-functional leader and are adept at working with your peers across growth media creative PR and merchandising
You are customer-obsessedyou understand our customers and how to speak to them at every point of the marketing funnel
You obsess over how our brand shows up and have exceptionally high personal and team standards
You have exceptional budget management capabilitieswith laser-sharp budget allocation and optimization and the ability to build the business case for spend
You thrive in a fast-paced environmentagile and nimble in both leadership and execution
Youre creative and innovative; you love to build great new things that are fresh and unique while staying on brand
Youre agile and motivated by a fast-paced and ever changing environment
Youre passionate about transforming travel for all (but thats a given!)
Excited to join the team but not sure you meet all of the qualifications Please apply wed still love to hear from you.
Who We Are
Were travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.
Were driven. The work we do matters and collectively drives impact. No matter the job title everyone at Away is a meaningful contributor in unlocking our ever growing potential.
Were supportive. We value the entirety of your lifes journey not just the milestones. Youll find an environment that celebrates balance understanding that your personal passions and commitments outside of work are threads of the same fabric that makes you unique.
What We Offer
At Away we believe in the power of an inclusive competitive and equitable total rewards program. Our compensation is purposely structured as one rate to provide transparency in the hiring process while honoring our internal pay bands. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.
Compensation: $180000.00 annually
This role is eligible to participate in Aways Annual Company Performance Incentive Bonus Plan the terms of which are determined at the discretion of the company
Equity Grant: commensurate with level determined at the discretion of the company
Benefits Overview:
Take care of yourself and your family through our health insurance offerings
Invest in your future by participating in our 401(k) (with a company match!)
Find balance through our many paid time off programs (vacation wellbeing holidays summer Fridays and compassion leave - just to name a few!)
Build your travel uniform through discount codes product stipends and giveaways
Give back through company-sponsored volunteer and charitable opportunities
How We Work
This is an office-based position that works from our Soho NYC office four days a week. Our working hours are 9am-6pm et but we embrace a common-sense approach to flexibility in the workplace. Its about being present engaged and balancing work with real-life needs.
Our Commitment
As a company that values diversity equity and inclusion Away seeks individuals of all backgrounds and experiences to apply for this opportunity. Were creating an environment where everyone can thrive. Our customers are global and diverse so were building a team that is too. Through initiatives like our Employee Resource Groups anti-racism training and bias prevention initiatives were building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
EEOC Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer we do not discriminate based on race color religion sex (including pregnancy gender identity gender expression and sexual orientation) national origin age veteran status genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability you may contact us at
Required Experience:
Director
Employment Type
Full-Time
