Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management
Senior Global Marketing Manager, Upstream Strategy, Innovation and Product Management
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$ 127300 - 254700
1 Vacancy
Job Description
JOB DESCRIPTION:
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works on site at our Lake Forest IL location. The person hired will also travel 50% to our San Diego CA office 50% of the time. The rotation will be two weeks in each office. We are seeking aSenior Global Marketing ManagerUpstream Strategy Innovation and Product Managementwhich is a new role in the Infectious Diseases(ID) business unit part of Abbotts Rapid and Molecular Diagnostics Division (RMDx).
Were empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day more than 10 million tests are run on Abbotts diagnostics instruments providing lab results for millions of people.
This is a key role on our Global Strategic Marketing Team responsible for innovation to strengthen our overall portfolio and contribute to the continued growth of our rapid diagnostics business.
The individual hired will be responsible for driving the strategic direction of new product development from concept to launch ensuring alignment with market needs and company goals.
What Youll Work On
Drive the strategic direction of new product development from concept to launch ensuring alignment with market needs and company goals.
Lead cross functional launch team serving as the voice-of-the-customer and voice-of-the-business in development of a next-generation platform
Drive NPI (New Product Introduction) and GTM (Go to Market) processes and align stakeholders on TPP (Target Product Profile) requirements
Develop business cases to assess future innovations with cross-functional teams to validate technical and commercial feasibility
Conduct comprehensive market research to identify unmet needs market trends and competitive landscape.
Develop and execute product strategies that align with company objectives and market opportunities.
Work closely with R&D clinical regulatory and commercial teams to ensure successful product development and launch.
Gather and analyze customer feedback to inform product development and ensure products meet customer needs.
Create detailed business cases for new product initiatives including market analysis financial projections and risk assessments.
Develop go-to-market strategies and launch plans.
Communicate product vision strategy and progress to internal and external stakeholders.
Develop and implement comprehensive marketing plans to effectively achieve business goals.
Support key opinion leader (KOL) development initiatives for the business along with local commercial teams.
BASIC QUALIFICATIONS
Minimum 6 years of experience in related field with 4.5 years of product portfolio management.
BA/BS in Marketing Business Life Sciences or a related field.
Demonstrated cross functional leadership skills
Strong business and financial acumen
Strong track record of launching successful products and robust understanding of upstream marketing best practices.
Knowledge of key aspects of NPI (New Product Introduction) as well as GTM (Go to Market) strategy.
Ability to travel up to 50%.
PREFERRED QUALIFICATIONS
Global experience outside of US is a plus
Software/Technical knowledge Upstream/Downstream Marketing.
8 years of related experience with 5 years in progressively responsible positions in product marketing.
MBA with marketing emphasis and experience in diagnostics is preferred.
People management and Project Management experience is a plus.
High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts.
Knowledge of regulations and standards appropriate to the industry.
Familiarity with diagnostic industry practices and ideally experience with molecular diagnostic solutions and product requirements.
Experience in digital services and solutions.
Translate stakeholder insights into strategies that meet business needs to deliver long-term profitable growth.
Strong analytical strategic thinking.
Must have the ability to communicate effectively with all levels throughout the organization.
Demonstrated ability to work in a fast-paced matrixed organization.
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on Twitter @AbbottNews.
The base pay for this position is
$127300.00 $254700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ID Infectious Disease
LOCATION:
United States > Lake Forest : J55
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 50 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Driving a personal auto or company car or truck or a powered piece of material handling equipment Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Exec
Employment Type
Full-Time
Key Skills
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