PR Account Executive
PR Account Executive
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Job Description
AtWhiteoaks International we deliver performance PR that drives measurable results. As an Account Executive you will take full responsibility for driving the media success of your teams campaigns through traditional and emerging PR techniques. Your efforts will focus on business national and broadcast media with which you will have existing contacts and work to expand your sphere of influence. Working with the account manager you will clearly understand your clients business product and service offerings and be able to implement agreed media strategies as well as to identify proactive opportunities.
PR Account Executive Responsibilities:
- Create and accurately update media lists.
- Use tools such as ResponseSource and social media to identify pitch into and secure feature opportunities.
- Working with both media specialists and content creators to develop relevant and compelling media pitches for own sell ins.
- Generates accurate and informative media briefing documents and materials and confidently shares with relevant client contacts
- Proactively flagging breaking news stories and upcoming awareness days that result in opportunities for comments from the clients
- Pitching for events media/ analyst briefings and investigating opportunities for clients such as podcasts and influencer opportunities
PR Account Executive Requirements:
- Previous experience of working within a B2B PR agency
- Superb written and oral communication skills - confident in making approaches to journalists analysts and influencers
- Understanding of how the media works and the differences between trade broadcast national international and social media outlets
- Genuine interest in a career in B2B PR social media and current affairs
- Proficient user of all Microsoft Office applications
- Values and consistently delivers a high quality and innovative service to all customers colleagues and partners.
- Demonstrable interest in trends in the technology PR and marketing sectors
Why Whiteoaks International
At Whiteoaks we focus on impact and results -our clients trust us to deliver PR strategies that drive business growth. As the UKs leading B2B tech PR agency we work with clients in the retail fintech enterprise IT and security sectors to create campaigns that generate real-world outcomes.
As an employee-owned business youll have a direct role in the success of the agency. Youll also benefit financially from our collective success.
Required Experience:
IC
Employment Type
Full-Time
