Senior Product Marketing Specialist (Bokun)
Senior Product Marketing Specialist (Bokun)
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Job Description
Senior Product Marketing Specialist
London United Kingdom Marketing & Communication
About Bkun
Bkun a fast-growing subsidiary of TripAdvisor Inc. is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back-end operations and connect to a vast ecosystem of online travel websites enabling them to grow their businesses. At Bkun we are committed to delivering innovative solutions that enhance customer experiences. As a key player in travel technology Bkun combines the agility of a startup with the stability of a publicly traded organization.
Position Overview
Bkun is seeking a highly motivated and experienced Senior Product Marketing Specialist to join our dynamic team. Reporting directly to the Senior Product Marketing Manager this role is pivotal in bridging the gap between our customers product engineering sales and broader marketing teams ensuring our solutions resonate deeply with our target audiences. You will be the voice of the customer driving customer-centric strategies from product inception through to post-launch optimisation ultimately contributing to product adoption and business growth across the entire customer lifecycle.
What Youll Do:
Go-to-Market (GTM) Strategy & Execution:
Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches ensuring alignment with overall business objectives.
Innovate GTM approaches by researching and analysing alternative product launch methodologies to determine the most effective strategies for our diverse customer base.
Conduct thorough post-launch analysis research and gather insights to drive continuous product improvements.
Customer & Market Intelligence:
Maintain a constant pulse on the competitive landscape conducting ongoing reviews for both ICP and non-ICP customers to ensure Bkun remains competitive and identifies new opportunities.
Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts.
Product Adoption & Lifecycle Management:
Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle from pre-customer engagement to tenured users.
Support the GTM for specific initiatives ensuring clear communication and value proposition.
Content & Sales Enablement:
Collaborate on the creation and revamp of key Product Marketing assets including product explainer videos diagrams product education materials and channel manager support content.
Develop compelling sales enablement content and tools that empower our sales team to effectively articulate product value and overcome objections.
Contribute to general educational content creation and support broader brand projects.
Cross-functional Collaboration & Influence:
Serve as a critical bridge between product engineering sales and marketing teams fostering seamless communication and ensuring a unified approach to product development and market positioning.
Actively participate in cross-functional discussions bringing a strong customer and market perspective to strategic planning.
Manage and prioritise multiple projects concurrently adapting to a fast-paced and evolving environment.
Who You Are:
Minimum of 3-5 years of progressive experience in Product Marketing preferably within a SaaS B2B or travel technology environment.
Demonstrable experience in developing and executing successful Go-to-Market strategies for software products.
A passion for understanding customer needs and a commitment to customer-centric product development and marketing.
Experience creating a variety of product marketing assets including sales enablement materials product videos and educational content.
Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies.
Strong analytical skills with the ability to analyse market trends competitor activities and product performance data to inform strategic decisions.
Excellent written and verbal communication skills with the ability to craft clear concise and impactful messaging for diverse audiences (internal and external).
Highly collaborative with a track record of working effectively with product engineering sales and marketing teams.
Self-motivated proactive and able to manage multiple projects simultaneously in a dynamic environment.
- Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary and annual bonuses
- Work your way with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team with the option to join on-site as often as youd like.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
- Travel perks. We believe that travel is employee development so we provide discounts and more.
- Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
- Health benefits. We offer great coverage and competitive premiums.
- We aspire to lead. Tap into your talent ambition and knowledge to bring us and you to new heights.
- Were relentlessly curious. We push beyond the usual the known the thats just how its done.
- Were better together. We learn from accept respect support and value one another and are creating something remarkable in the process.
- We serve our customers always. We listen question respond and strive for wow moments.
- We strive for better not perfect. We wont get it right the first time or every time. Well provide a safe environment in which to make mistakes iterate improve and grow.
- Our workplace is for everyone as is our people powered platform. At Tripadvisor we want you to bring your unique identities abilities and experiences so we can collectively revolutionize travel and together find the good out there.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.
#Viator
#LI-GM1
Required Experience:
Senior IC
Employment Type
Full Time
