Marketing and Communications Director

POSITION SUMMARY

QUALIFICATIONS

• Seven plus years of progressive leadership experience in marketing communications or a related field.
• Proven success directing integrated marketing and communications strategies that deliver measurable results.
• Demonstrated experience overseeing cross-functional teams agency partnerships and high-profile projects.
• Track record of aligning marketing and communications with fundraising advocacy and program objectives.

• Strong working knowledge of SEO analytics and digital marketing strategy with ability to interpret data for strategic decision-making.
• Oversight-level proficiency with CRM systems email marketing platforms and creative tools (Blackbaud Luminate Online and Adobe Creative Suite preferred).

• Senior marketing leadership experience in a nonprofit or mission-driven environment.
• Background in volunteer recruitment strategy and community engagement.

ESSENTIAL SKILLS AND REQUIREMENTS

• Strategic Leadership Directs multi-year marketing and communications strategies; aligns all initiatives with organizational priorities and measurable outcomes.
• Brand Stewardship Ensures consistent compelling brand storytelling that promotes and enhances mission impact.
• Data-Driven Decision Making Oversees evaluation of campaign performance; leverages insights to inform strategic pivots.
• Executive Communication Provides high-level messaging for CEO Board and key stakeholders.

ESSENTIAL JOB FUNCTIONS

• Oversee all organizational marketing efforts including strategic planning budgeting advertising public relations website management publication development collateral production and overall brand awareness.
• Create and manage the annual marketing department budget.
• Create and manage an annual comprehensive Marketing & Communications plan ensuring coordination with all departments to meet communication needs.

• Develop and direct comprehensive multi-channel marketing campaigns (email web social media advertising direct mail radio television and other media) to advance mission awareness community engagement and revenue generation.
• Coordinate the planning and creation of content marketing initiatives that drive traffic engagement and leads while positively positioning the organization across the community.
• Direct marketing and communications campaigns that align with strategic goals and promote and enhance Child Advocates initiatives departments and brand.

• Collaborate with the team to develop and execute key communications including newsletters event invitations/reminders the annual report and other organizational publications.
• Lead development of executive communications including speeches remarks letters and presentations for the CEO Board Chair and other leaders.

• Implement and oversee systems to track performance metrics for all promotions and campaigns.
• Partner with internal teams contractors and vendors (e.g. designers digital specialists) to ensure all content meets organizational standards and brand guidelines.

VOLUNTEER RECRUITMENT

• Direct the development and execution of an annual volunteer recruitment strategy aligned with organizational and grant goals.
• Identify and evaluate new recruitment channels and opportunities for growth.
• Collaborate with the Program team to create compelling recruitment messaging and materials.
• Monitor and analyze conversion rates at each stage of the recruitment pipeline; implement strategic improvements.
• Oversee recruitment-related digital engagement including website landing pages social media campaigns and email outreach.
• Ensure volunteer demographics and sourcing meet organizational objectives and grant requirements.

ADVERTISING

• Lead media relationships and oversee planning purchasing and placement of all paid advertising across platforms.
• Maintain and present source report data; adjust strategy and placements as needed to sustain performance.
• Ensure all advertising aligns with brand messaging accessibility and cultural relevance standards.
• Develop and approve advertising in collaboration with internal staff contractors or vendors.
• Conduct or oversee A/B testing and performance analysis to optimize campaigns.
• Monitor and report on ROI for all advertising efforts; recommend future investments.
• Explore and test innovative advertising formats and platforms (e.g. podcasts partnerships short-form video) to expand reach and engagement.

PUBLIC RELATIONS

• Serve as the organizations chief media spokesperson and primary liaison with press and broadcast outlets; stay informed on issues affecting abused children and represent Child Advocates position effectively.
• Maintain and strengthen relationships with key media contacts; proactively identify and pitch story and event opportunities across radio print online and broadcast platforms.
• Maintain and regularly update the Crisis Communication Plan; lead response efforts when activated
• Promote special events through writing pitching producing and distributing media listings; conduct interviews; and provide photography or other media support as needed.

COLLATERAL DEVELOPMENT AND DESIGN

• Oversee the concept design and production of organizational collateral materials to support general operations recruitment training special events and special projects.
• Ensure all materials maintain brand integrity accessibility and cultural relevance and promote and enhance mission impact.
• Direct work with internal staff contractors or vendors from initial concept through final product; complete hands-on design or production tasks when needed.

TEAM LEADERSHIP

• Serve as an active member of the Child Advocates leadership team representing the Marketing function in organizational planning and decision-making.
• Lead recruitment onboarding and training for marketing team members.
• Foster a collaborative mission-driven team culture that supports achievement of departmental and organizational goals.
• Guide and support team members in performance improvement growth and long-term career development through ongoing performance management coaching feedback and completion of annual and interim performance reviews.
• Establish and monitor performance metrics that drive team success.
• Set and communicate priorities delegating effectively and responsibly while ensuring accountability.

OTHER JOB FUNCTIONS

• Special Projects & Content - Manage and oversee the procurement and production of non-recurring organizational communication tools (e.g. orientation videos donor-driven videos and special content) in collaboration with the Development Team.
• Contractor and Intern Oversight - Manage and oversee marketing department contractors and interns ensuring quality alignment with brand standards and project success.

CORE ORGANIZATIONAL BEHAVIORS

• Collaboration and Teamwork - Model effective teamwork within the organization and build positive collaborations with external organizations and individuals.
• Adaptability and Change Management - Demonstrate a supportive solutions-focused attitude toward organizational change.
• Innovation and Continuous Improvement - Seek and apply innovative approaches to enhance organizational effectiveness.
• Performance Excellence - Consistently perform at or above stated job requirements ensuring quality and accountability in all responsibilities.
• Professionalism and Judgment - Exhibit professionalism and sound judgment in all business situations representing the organization with integrity.

WORK CHARACTERISTICS

• Ability to lift load and take down special event materials as needed.
• Ability to set up and break down meetings or presentations.

• Valid Texas drivers license current auto insurance and reliable vehicle.
• Successful completion of all required background screenings.

• Ability to work offsite for events meetings and community engagements.
• Availability to work evenings and weekends as required to support organizational priorities.

COMPENSATION AND BENEFITS

• Salary range between $90000 $1100000
• Medical prescription drug dental vision life disability (short-term and long-term) insurances
• Flexible spending account
• Vacation holiday and sick leave
• 401(k) Plan
• Hybrid position after 4 months in office