Salesforce Marketing Automation Specialist_only on W2
Salesforce Marketing Automation Specialist_only on W2
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1 Vacancy
Job Description
- Lead the strategic design and implementation of complex multi-channel marketing automation programs using Salesforce Marketing Cloud including Journey Builder Automation Studio and Einstein AI features.
- Serve as a primary technical and strategic advisor to clients translating their business requirements into actionable solutions and ensuring project success and satisfaction.
- Mentor and manage a team of marketing automation professionals fostering their growth and ensuring the high-quality efficient delivery of services across multiple client engagements.
- Drive the continuous improvement of our marketing automation practice by establishing best practices optimizing workflows and championing the adoption of advanced platform capabilities.
- Establish KPIs and measurement frameworks to demonstrate business impact and ROI of Salesforce initiatives
- Develop and maintain relationships with key stakeholders including IT Analytics and Marketing teams
- Lead proof of concept development and technical solution design for enterprise clients
- Mentor and develop team members while fostering a culture of innovation and technical excellence
- Bachelors degree or equivalent experience in Marketing Computer Science or a related field.
- 6 years of hands-on experience in marketing automation with deep expertise in the Salesforce Marketing Cloud platform (Journey Builder Automation Studio Email Studio).
- 3 years of experience leading technical project teams in an agency or consulting environment.
- Proven ability to manage senior client relationships and act as a strategic advisor on marketing technology solutions.
- Experience with multi-channel journey orchestration real-time personalization and campaign execution.
- Excellent project management and team leadership abilities
- Strong communication skills and ability to translate technical concepts for non-technical audiences
- Hands-on experience with AMPScript SQL and Server-Side JavaScript (SSJS).
- One or more Salesforce certifications (e.g. Marketing Cloud Consultant Administrator or Developer; Data Cloud).
- Experience implementing AI-powered marketing features such as Salesforce Einstein.
- Knowledge of data privacy regulations (GDPR CCPA) and agile software implementation methodologies.
- A track record of leading teams through large-scale digital transformation or platform migration projects.
Employment Type
Full-time
