Director, Experiential Marketing
Director, Experiential Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
Join Our Team at Wheels Up
At Wheels Up were proud to be a global leader in on-demand private aviation. As one of the largest companies in the industry and a strategic partner of Delta Air Lines we are committed to making private air travel safe reliable and enjoyable. With a diverse fleet of owned aircraft plus a global network of trusted charter operators we offer our customers access to the right aircraft for their needs and the ability to fly on their terms.
And it doesnt stop at private flights. Wheels Up also provides freight services safety and security solutions and managed services to individuals businesses government agencies and more. Regardless of how when or where you want to fly our mission is simple; deliver a premium personalized aviation experience for every customer.
Role Overview: What Youll Be Doing
In this role you will be a visionary Director Experiential Marketing that will craft and deliver exceptional brand experiences that reflect the elegance heritage and aspiration of Wheels Up - From tentpole and lead generation events and bespoke activations to strategic partnerships and ambassador programs and high-touch moments you will bring our brand to life in ways that captivate discerning audiences and deepen emotional resonance and drives lead generation.
Responsibilities
Your Key Responsibilities (Essential Functions)
- Lead the strategy concepting and execution of elevated brand experiences including VIP events tentpole events curated hospitality moments and industry tradeshows.
- Develop manage and execute experiential marketing and brand activation programs to connect with our customers
- Lead planning budgeting partner integration on-site logistics event hosting and post-event reconciliation
- Manage timelines and deadlines related to all aspects of events
- Manage all event related communications
- Translate brand values and storytelling into immersive environments that surprise delight and inspire
- Partner with cross-functional teams to ensure experiential marketing is integrated into broader brand digital and PR campaigns
- Manage high-profile external partners including luxury venues premium vendors designers and production teams
- Manage the event agency relationships
- Ensure flawless execution of every detail from custom gifting to guest communications to on-site experience
- Cultivate and maintain relationships with key clients partners vendors tastemakers media and industry partners through world-class experiences
- Track event ROI customer feedback and earned media value to continually refine strategy and impact
- Identify other brands that align and complement our short and long-term goals for potential event partnerships
Qualifications
What You Bring to the Table: Education & Certification Requirements
Were looking for someone who has a unique mix of experience skills and passion for what we do:
- 10 years of experience in experiential marketing luxury events or brand activations for high-end clientele
- Strong background in crafting premium experiences across lifestyle hospitality or private aviation sectors
- Impeccable taste and creative sensibility paired with operational precision and poise under pressure
- Proven ability to engage high-net-worth individuals and deliver white-glove service standards
- Excellent communication and collaboration skills; confident interfacing with executives clients and VIP guests
- Willingness to travel and work flexible hours to support luxury events and experiences globally
The Extras We Value (Preferred Requirements)
While not mandatory here are some additional things that would make you stand out:
- Deep understanding of luxury consumer psychology and the power of emotional storytelling
- A refined aesthetic and eye for detail that elevates every experience
- Passion for cultural trends craftsmanship and innovation within the luxury space
Wheels Up Story
What We Offer: Salary Range & Benefits
At Wheels Up we believe in fair compensation based on experience skills and qualifications. The salary for this role ranges from $173000/Yr. to $203500/Yr. depending on a variety of factors. We dont typically start individuals at the top of the salary range; your place within the range is based on what you bring to the table. Additionally you may be eligible for a discretionary annual incentive program which rewards individual and organizational performance.
We also offer a range of benefits designed to support your well-being and personal life including:
- Tuition Reimbursement
- Competitive 401(k)
- Comprehensive Medical Dental and Vision Insurance
- Complimentary access to mental health and wellness counseling through Spring Health
- Financial planning assistance through WellCents
- A variety of additional programs and services in support of your total well-being
Everyone is welcome here
Each of us is unique and thats what makes us amazing. We believe theres power in bringing people with different backgrounds points of view and life experiences together. So bring yourself and your best ideas.
Wheels Up is committed to a policy ofequal employment opportunityfor applicants and employees. It is our policy to apply recruiting hiring training promotion compensation and professional development practices and make all other employment decisions without regard to actual or perceived race color religion sex (including pregnancy sexual orientation and gender identity) national origin age disability genetic informationor any other characteristic protected by federal state or local laws regulations or ordinances.
Because when we feel safe and comfortable being ourselves theres no limit to what we can achieve.
Need Accommodations
If you have a disability or are a disabled veteran and need assistance with applying please reach out to us at Simply include Accommodation Request in the subject line so we can quickly address your needs.
We look forward to learning more about you and how you can contribute to the Wheels Up journey!
Required Experience:
Director
Employment Type
Full-Time
