Media Buyer
Media Buyer
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Job Description
Job Summary:
We are seeking an experienced Media Buyer with a specialised focus on AFD (Ad Feed Direct) feeds such as Tonic and Domain Active. The candidate should possess at least 2 years of experience in managing AFD feeds and a deep understanding of search arbitrage. This role demands expertise in strategically buying traffic from platforms like Google Taboola and Facebook to drive high ROI and effective audience targeting.
Key Responsibilities:
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Manage and optimize AFD feeds specifically Tonic and Domain Active to achieve optimal campaign performance
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Execute search arbitrage strategies to efficiently balance the cost of traffic acquisition with revenue generation
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Buy and manage traffic from various platforms including TikTok Taboola and Facebook ensuring high-quality user engagement and cost-effectiveness
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Analyze and monitor campaign data adjusting strategies to maximize performance and ROI
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Conduct thorough research to identify high-potential opportunities in AFD feeds and traffic sources
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Collaborate with the marketing team to align digital media buying with broader marketing objectives
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Stay updated with the latest trends in AFD feeds search arbitrage and digital advertising platforms
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Provide comprehensive performance reports and actionable insights for continuous improvement of campaigns
Qualifications and Skills:
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Bachelors degree in Marketing Business or a related field
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Minimum of 2 years of experience in media buying with a focus on AFD feeds and search arbitrage
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Demonstrated experience in buying traffic from one or more of the following platforms TikTok Taboola OutBrain and Facebook
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Strong analytical skills and proficiency in data analysis tools and techniques
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Familiarity with PPC strategies and digital advertising ecosystems
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Excellent communication skills both written and verbal
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Ability to manage multiple projects simultaneously with a detail-oriented approach
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Experience in client relationship management and reporting
Benefits:
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Competitive salary commensurate with experience and skills
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Opportunities for professional development and growth within the company
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A collaborative and innovative work environment
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Access to ongoing training and development programs
data analysis,communication,media buying,arbitrage,search,ppc strategies,digital advertising,facebook ads,search arbitrage,afd feeds,facebook,client relationship management,traffic acquisition
Employment Type
Full Time
