Director of Marketing

Job Title: Director Marketing

Department: Product Brand & Sales

Manager: President Fortified Brands

FLSA Status: Exempt

Location: Garland TX

OVERVIEW

The Director of Marketing will serve as the brand owner for Fortified Brands Company and lead all marketing initiatives to drive competitive product differentiation and increase market share. This role is responsible for setting strategy and overseeing advertising and communication efforts including brand positioning messaging public relations and content development. The Director will ensure a cohesive brand message that consistently supports and strengthens the overall identity of Fortified Brands.

The Director Marketing must be a creative and strategic thinker with a deep understanding of customer and consumer needs attitudes and behaviors and the ability to translate those insights into effective communication strategies that drive brand growth. This position reports directly to the President Fortified Brands.

OUR PURPOSE STATEMENT

Lead Global Change in the Way People Build and Live

OUR NICHE

Innovative Building Solutions

OUR CORE VALUES

Work Hard Play Hard We seek passionate people. We take our work seriously and we take the enjoyment of our lives seriously.

Positive Can Do Attitude We are optimistic we set challenging goals and we find a way to accomplish them. We approach challenges with the intention of finding solutions.

Compete & Win As A TEAM We put the TEAM first. Our team is what makes our company great. We are a competitive group that like to win. We keep score.

Innovate & Seek Continuous Improvement We believe it can always be better. We want better products and processes. We want to be better individuals. We want to be a better organization.

We Are Respectful We respect fellow team members our partners ourselves and our company. We are known to be the good guys.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Owns and protects the Fortified Brands Company brand ensuring consistency across all communications and public materials in alignment with company branding objectives.

Serves as the decision-maker and P&L owner for Marketing overseeing agencies partners and the marketing functions across all Fortified Brands businesses.

Collaborates with the President Private Equity Firms Board of Directors key stakeholders and Product Directors to develop and execute cohesive brand and product marketing strategies.

Works with General Managers to define and enact go-to-market strategy for new products defining target markets and customer segments to drive demand and growth.

Oversees integrated marketing campaigns across advertising PR web email social media and direct mail to create demand and build brand visibility.

Aligns marketing strategy with product and service delivery goals using tools like Wrike FDP and other product development methodologies.

Guides annual business planning and portfolio management efforts to drive measurable sales growth.

Research industry trends customer feedback and competitor activity to inform marketing strategy and executive decisions.

Oversees creation and maintenance of sales and promotional materials including brochures videos photography and animations.

Manages vendor and agency relationships for creative execution samples collateral displays and other marketing materials.

Coordinates planning and execution of tradeshows conferences and events which includes managing promotion logistics and budgets.

Develops and tracks lead generation strategies partnering with the Customer Experience & Revenue Enablement Team to optimize CRM utilization.

Defines and monitors key performance metrics to measure marketing impact and ROI.

Manages the annual marketing budget in alignment with company goals.

Owns customer rewards and loyalty programs as well as co-op program design and administration.

Leads marketing team development including staffing coaching and retention of high-performing talent.

Oversees marketing strategy and execution for all Fortified Brands divisions and sub-companies including:

• Fortress Building Products: Fortress Fence Frame Pergola Pavers and St. Augustin Cabinets
• Thrive Outside: Cubix Vioscapes Garden Vioscapes Kids Vioscapes Furniture
• New acquisitions as they are added

SUPERVISORY RESPONSIBILITIES: Direct responsibility to lead manage and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing hiring and developing direct reports; planning assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Brand Marketing Manager
• Digital Marketing Manager
• Channel Marketing Specialist
• Graphic Designer
• Agency Partners

COMPETENCIES: To perform the job successfully an individual should demonstrate the following competencies:

Achievement Focus Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.

Business Acumen Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Communications Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cost Consciousness Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.

Innovation Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others attention.

Leadership Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.

Managing Customer Focus Promotes customer focus; ensures that organizational resources and support are focused on meeting customer needs; holds others accountable for meeting customer needs; establishes relationships with key customers; monitors customer satisfaction; develops new approaches to meeting customer needs.

Managing People Includes staff in planning decision-making facilitating and process improvement; takes responsibility for subordinates activities; makes oneself available to staff; provides regular performance feedback; develops subordinates skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes products and services; continually works to improve supervisory skills.

Performance Coaching Defines responsibilities and expectations; sets goals and objectives; gives performance feedback; motivates for increased results; recognizes contributions; encourages training and development.

Planning/Organizing Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Strategic Thinking Develops strategies to achieve organizational goals; understands organizations strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Technical Expertise Effectively applies technical knowledge to solve a range of problems; develops solutions to problems that cannot be solved using existing methods or approaches; is sought out to provide advice or solutions in expertise; keeps informed about current developments in the area of expertise.

QUALIFICATIONS: To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelors degree in marketing business or related field required. MBA preferred.
• Minimum of 10 years in marketing branding advertising and/or agency management roles
• Minimum of 2 years in a direct management role
• Minimum of 5 years in related industry experience preferred inclusive of retail box stores
• Solid understanding of marketing fundamentals such as market needs structure and drivers is essential
• Demonstrated success translating knowledge of consumer and customer needs attitudes and behaviors into actional communication strategies to support brand growth
• Proven experience in budgeting strategic planning and developing both short- and long-term business strategies.
• Strong critical thinking and problem-solving skills with a hands-on proactive approach to achieving results.
• Excellent communication skills including written verbal and presentation abilities.
• Proficient in Microsoft Office Suite desktop publishing graphic design multimedia marketing tools and project management platforms such as Wrike.
• Skilled in CRM systems such as Salesforce.
• Willingness to travel up to 25%.

Certificates/Licenses/Registrations

• None

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job operates in a professional office environment. This role routinely uses standard office equipment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to sit stand; talk hear and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required as well as the ability to uphold the stress of traveling.

ACKNOWLEDGEMENTS: The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor.