Senior Director, Brand Storytelling & Systems
Senior Director, Brand Storytelling & Systems
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$ 220000 - 275000
1 Vacancy
Job Description
Circle is a financial technology company at the epicenter of the emerging internet of money where value can finally travel like other digital data globally nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure including USDC a blockchain-based dollar helps businesses institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What youll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization were expanding into some of the worlds strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity Future Forward Multistakeholder Mindful and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What youll be responsible for:
As Senior Director Brand Storytelling & Systems you will lead and scale two core brand functionsgo-to-market creative and brand designguiding how Circle USDC and future products show up across the world. Youll drive differentiated storytelling and unified design systems that resonate across a range of audiences from institutional decision-makers to individual users. Reporting to the VP of Brand & Creative youll operate across strategy execution and operations to deliver work that strengthens Circles brand presence unlocks new markets and elevates our reputation in both commercial and regulatory channels.
What youll work on:
Lead high-impact integrated campaigns across brand product partner and cultural moments globally.
Oversee and evolve scalable design systems that support Circles brand architecture including USDC and new sub-brands.
Deliver creative that resonates with global enterprises developers end users and policy stakeholders across B2B B2C and B2B2C surfaces.
Define and activate differentiated brand narratives and design strategies to position Circle distinctly in the market.
Integrate cultural insights and regional nuanceespecially across LATAM and APACinto brand creative and messaging.
Drive adoption of AI-native tools and workflows to enhance design content and production efficiency.
Partner cross-functionally with Product Marketing Comms Legal and Web to deliver cohesive compliant and high-craft creative at scale.
What youll bring to Circle:
Core Requirements
13 years of experience in creative brand or design leadership roles with exposure to regulated or infrastructure-heavy industries.
7 years of experience leading high-performing multi-disciplinary creative teams.
Proven ability to scale and activate global brands across North America LATAM and APAC markets.
Experience leading creative that spans B2B B2C and B2B2C surfaces across digital and physical environments.
Demonstrated expertise in building and evolving brand identity systems and campaign frameworks.
Strong ability to operate across strategic creative and operational layers of execution.
Preferred Requirements
Experience embedding generative AI or automation tools into creative workflows and production pipelines.
Background in fintech crypto financial services or similarly complex domains.
Proven track record of shaping brand perception across both commercial and regulatory audiences
Circle is on a mission to create an inclusive financial future with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors including but not limited to: relevant experience skill set qualifications and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range:
$220000 - $275000
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. Additionally Circle participates in the E-Verify Program in certain locations as required by law.
Should you require accommodations or assistance in our interview process because of a disability please reach out tofor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
#LI-Remote
Required Experience:
Exec
Employment Type
Full-Time
