Advertising and Brand Communications Specialist
Advertising and Brand Communications Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Work Place Flexibility: Onsite
Legal Entity:Entergy Services LLC
*** This is an onsite position in New Orleans LA. Relocation assistance and sponsorship is not provided. This position will be filled as a Communications Specialist II or Senior based on the experience and qualifications of the selected candidate. ***
Job Summary/Purpose
Job Summary
The communications specialist will develop and execute strategic advertising campaigns foster meaningful stakeholder relationships (internal) and help plan and deliver compelling integrated communication campaigns to promote the organizations brand. This role involves crafting targeted content managing multi-channel campaigns engaging diverse internal stakeholders and analyzing performance to ensure alignment with business goals and maximum impact. The specialist will act as a key liaison between the organization internal clients its audiences and its partners to enhance brand visibility trust and engagement.
Job Duties/Responsibilities
- Advertising Campaign Development: Work with internal teams and external partners to plan create and manage advertising campaigns across digital print and traditional media to drive brand awareness and conversions.
- Content Creation: Develop and review engaging content including ad copy social media posts press releases blogs newsletters and multimedia assets ensuring alignment with brand guidelines.
- Stakeholder Engagement: Work with internal teams and external partners to help identify and map key stakeholders to incorporate their input into organizational strategies.
- Media Planning & Relations: Partner with internal teams and external agencies to select and negotiate media placements for ads pitch stories to media outlets and secure coverage to amplify brand messaging as needed.
- Communication Strategy: Design and implement integrated communication plans to engage target audiences ensuring consistent brand messaging across channels like websites email social media and events.
- Performance Analysis & Optimization: Work with internal teams and external partners to monitor and analyze campaign and engagement metrics using tools like Google Analytics CRM platforms or social media analytics to track KPIs (e.g. impressions click-through rates stakeholder satisfaction) and optimize strategies for better ROI.
- Budget Management: Develop and manage budgets for advertising and engagement initiatives ensuring cost-effectiveness and alignment with financial goals.
- Event Coordination: Assist internal teams with organizing and promoting events (e.g. product launches stakeholder workshops community outreach) that strengthen brand presence and relationships.
- Crisis Management: Support crisis communications to maintain trust and protect brand reputation where appropriate.
- Market & Stakeholder Research: Conduct research on market trends audience preferences competitor strategies and stakeholder needs to inform campaigns and engagement plans.
- Collaboration: Work closely with marketing sales creative and leadership teams to align advertising communications and stakeholder efforts with organizational objectives.
- Stay Current: Keep abreast of industry trends emerging advertising technologies communication tools and stakeholder engagement best practices to enhance strategies.
Minimum Requirements
Minimum education required of the position
- Bachelors degree in marketing Communications Public Relations Business or a related field. A masters degree is a plus for senior roles
Minimum experience required of the position
- Communications Specialist II: 3-5 years of experience
- Sr. Communications Specialist: 5-7 years of experience
- Desired: 4 years of experience in professional communications and/or federal policy setting (experience working with executive leaders preferred).
Minimum knowledge skills and abilities required of the position
- Exceptional writing editing and verbal communication skills for creating compelling content and engaging diverse audiences.
- Strong interpersonal and relationship-building skills to manage stakeholder interactions.
- Proficiency in digital marketing and analytics tools (e.g. Google Ads Google Analytics Sprinklr Mailchimp Salesforce or other CRM platforms).
- Analytical skills to interpret campaign and engagement data and optimize strategies.
- Knowledge of SEO SEM social media advertising and media relations.
- Familiarity with graphic design tools (e.g. Adobe Creative Suite Canva) is a plus.
- Project management and organizational skills to handle multiple campaigns stakeholders and deadlines.
- Conflict resolution and negotiation skills.
- Some business travel required.
Key Competencies
- Creativity and attention to detail in crafting impactful messages and campaigns.
- Diplomacy and cultural sensitivity in engaging diverse stakeholders.
- Strong problem-solving and conflict-resolution abilities.
- Data-driven decision-making to achieve measurable results.
- Adaptability to changing market trends stakeholder needs and organizational priorities.
- Collaborative mindset to work effectively with cross-functional teams.
#LI-TR1
#LI-ONSITE
Primary Location: Louisiana-New OrleansLouisiana : New Orleans
Job Function: All Other Jobs
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 120049
Travel Percentage:Up to 25%
An Equal Opportunity Employer Minority/Female/Disability/Vets. Please click here to view the EEI page or see statements below.
EEO Statement:The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex gender sexual orientation gender identity or expression national origin age disability genetic information marital status amnesty or status as a protected veteran in accordance with applicable federal state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including but not limited to recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race color religion sex gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.
Accessibility:Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant employee or third party on his or her you are an individual with a disability and you are in need of an accommodation for the recruiting process please clickhereand provide your name contact number the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.
Additional Responsibilities:As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Know Your Rights: Workplace Discrimination is Illegal
The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please to schedule a time to review the affirmative action plan during regular office hours.
WORKING CONDITIONS:
As a provider of essential services Entergy expects its employees to be available to work additional hours to work in alternate locations and/or to perform additional duties in connection with storms outages emergencies or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
