Commercial CRM Executive
Commercial CRM Executive
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Job Description
Overview
Permanent
From 30000 Pension PMI ShareSave 6.6 weeks holiday Hybrid Working (1 day per week in the office)
Southampton Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores our people and our whole business with everything it takes to help our millions of customers create a home theyll love. Join us as a Commercial CRM Executive and youll be a big part of this.
Role Purpose: The Commercial CRM teams role is to drive value from our customers at all stages of their relationship with us. We focus on utilising customer data and consent to maintain and grow each customer relationship in order to drive business growth including sales profit and long-term loyalty. This role plays a key supporting role in the planning execution reporting and optimisation of Loyalty & CRM activity and programmes for the total business - B&Q and TradePoint.
Whats the job
Key Accountabilities / Responsibilities:
- Help deliver the CRM strategy working closely with CRM Managers to plan and run programmes from start to finish.
- Focus on loyalty and behaviour-led campaigns plus basket and category-driving activity.
- Support programme design and ensure it aligns with business goals.
- Help build clear optimisation roadmaps and test-and-learn plans that drive better results.
- Collaborate with Analytics Automation and Personalisation teams to shape targeting offers and campaign builds.
- Work with agencies and internal teams to brief and deliver campaigns on time on budget and to a high standard.
- Champion campaign reporting track engagement and performance and find ways to improve.
- Look for ways to improve how the team works and streamline processes.
- Keep programme documentation organised plans results learnings and processes.
- Get to know our CRM tools (Braze and Tealium) and use them to drive smarter more efficient campaigns.
What we need:
What youll need:
- Solid experience and understanding of CRM and direct marketing
- Confident managing all parts of campaign delivery from briefing to reporting.
- Great at juggling multiple tasks without losing attention to detail.
- Clear communicator who delivers high-quality work.
- Positive proactive and solution-focused.
Whats in it for me
As part of a great team youll be valued for who you are.Were committed to making B&Q more diverse and representative of the communities we serve where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary our benefits package includes an award-winning pension scheme bonus ShareSave options 6.6 weeks holiday payroll giving an Employee Assistance Programme shopping discounts colleague wellbeing benefits and lots more!
So we can support you during the application or interview process please contact for any recruitment adjustments.
Employment Type
Full-Time
