Product Marketing Manager

Position Summary

Austin Hybrid

Thales is looking for a Product Marketing Manager who is responsible for defining and developing product positioning and go-to-market plans in alignment with the overall product strategy.

In this role you will work closely with Product Management and the broader marketing organization to support product launches product lifecycle communications sales and partner enablement and integrated marketing campaigns.

A key part of this role is the ability to understand technically complex products and translate features into clear compelling business value and use casedriven messaging.

Key Areas of Responsibility

• Product Positioning & Messaging
  Develop clear differentiated positioning and messaging for assigned products that communicates business value to various personas including both technical and non-technical stakeholders.

• Go-to-Market Planning
  Plan and execute product launches in coordination with Product Management Partner Marketing Marketing Campaigns and Sales Enablement. Contribute to launch communications campaign alignment and internal readiness.

• Content Creation
  Develop and maintain a wide range of marketing and enablement content including:

  • Solution briefs and whitepapers

  • Presentations

  • Sales tools and product datasheets

  • Infographics demos and videos

  • Web content and CTAs

  • Blog posts social media and press release copy

  • Webinar and speaking engagement materials

  • Thought leadership and compliance-related assets

• Sales & Partner Enablement
  Work with Sales Enablement Partner and Channel teams to develop content and tools that communicate value propositions support sales conversations and facilitate upsell/cross-sell motions.

• Cross-Product Initiatives
  Contribute to broader initiatives that span multiple products and areas of interest.

• Web Content Oversight
  Maintain and update relevant product pages on the company website including messaging calls to action and content alignment with campaigns and lead generation activities.

• Market & Competitive Intelligence
  Conduct ongoing analysis of customer needs market trends and competitor offerings to inform positioning messaging and enablement.

• Internal Collaboration
  Work closely with:

  • Product Management to align on roadmap value propositions and launch priorities.

  • Cross functional marketing teams including Demand-Gen Creative Services Regional Field and Channel Marketing Partner Marketing and Business Development to ensure alignment across all go-to-market activities.

  • Sales and Channel Enablement to support field teams with relevant sales tools and messaging.

Minimum Qualifications

• Bachelors degree in marketing business communications or a related field (or equivalent experience).

• 57 years of product marketing experience in a technical field preferably cybersecurity or data protection products.

• An understanding of payment ecosystems standards regulations including PCI DSS PCI HSM and technologies including EMV PCI PIN tokenization card issuance and digital payments infrastructure.

• Strong written and verbal communication skills with demonstrated experience in creating high-quality content across various formats (e.g. solution briefs blog posts whitepapers social media webinars).

• Proven ability to translate complex technical features into clear business value for diverse audiences including both technical and non-technical stakeholders.

• Experience with social media marketing for B2B audiences developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.

• Ability to adapt to and leverage emerging tools and technologies including AI-powered marketing tools (e.g. content optimization automation analytics) to drive efficiency and enhance marketing efforts.

• Strong project management skills with a proven track record of delivering marketing initiatives on time and within budget.

• Comfortable working cross-functionally to drive product positioning messaging and go-to-market activities.

Preferred Qualifications

• Experience in cybersecurity cloud or data protection with a strong understanding of industry trends security technologies and market needs.

• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.

• Familiarity with emerging technologies such as post-quantum cryptography (PQC) AI and cloud key management.

• Experience with video/audio presentation tools (e.g. Vimeo Camtasia).

• Familiarity with sales enablement tools (e.g. Salesforce HubSpot Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.

• Proven ability to drive thought leadership by creating insightful content on relevant security topics industry trends and emerging technologies.

• Familiarity with creative tools (e.g. Adobe Canva) marketing automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce).

• Experience in managing integrated campaigns particularly those involving cross-functional teams or global product lines.

Special Position Requirements

Travel: up to 4 times per year

Why Join Us

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The reference Total Target Compensation(TTC) market range for this position inclusive of annual base salary and the variable compensation target is between