Marketing and Communication Specialist
Marketing and Communication Specialist
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Job Description
Marketing and Communication Specialist
Field of Work:Marketing & Sales
Legal Entity: KWS BENELUX BV (0083)
Contract Type:
Is Full Time: Yes
Job ID: 15645
Number of Vacancies: 1
Are you a marketing professional with a passion for agriculture and innovation KWS is seeking a Marketing & Communication Specialist to lead and shape our marketing efforts across Belgium and Luxembourg. In this role youll drive multi-language cross-crop marketing strategies enhance customer engagement and elevate our brand presence in the BeLux region. Youll collaborate closely with local and global teams to ensure alignment across all marketing and communication initiatives. If youre ready to make a measurable impact in a purpose-driven company wed love to hear from you!
What youll bring:
- Develop and implement mid- to long-term local marketing strategies both digital and traditional including budget planning and performance tracking.
- Lead cross-crop marketing campaigns customer segmentation and brand awareness initiatives in collaboration with sales and product teams.
- Optimize CRM usage (Salesforce) to enhance customer journey data quality and digital engagement.
- Align marketing and communication strategies with business units and global KWS teams.
- Monitor and report on marketing performance indicators ensuring continuous improvement and optimal budget use.
- Manage internal and external communications across diverse channels ensuring consistent brand messaging.
What youll bring:
- Minimum 3 years of experience in digital and traditional marketing ideally within the agricultural sector.
- Strong background in multi-channel marketing CRM (Salesforce preferred) and performance marketing.
- Fluent in French Dutch and English; excellent communication and stakeholder management skills.
- Strategic thinker with a creative mindset and strong analytical capabilities.
- Based in Belgium with the ability to work in our office in Tournai regularly.
About KWS
KWS is one of the worlds leading plant breeding companies. Nearly 5000 employees in more than 70 countries generated net sales of around 1.68 billion in the fiscal year 2023/2024. A company with a tradition of family ownership KWS has operated independently for almost 170 years. It focuses on plant breeding and the production and sale of seed for sugarbeet corn cereals vegetables oilseed rape and sunflower. KWS uses leading-edge plant breeding methods to continuously improve yield for farmers and plants resistance to diseases pests and abiotic stress. To that end the company invested more than 300 million last fiscal year in research and development. For more information: Follow us on LinkedIn at data privacy policy for candidates is available on Please select the country where the job you applied for is posted in and if applicable the specific business unit.
Required Experience:
Unclear Seniority
Employment Type
Full Time
