Job Description
The senior content specialist will work as part of the Division of Communications to conceptualize develop and execute comprehensive communications strategies that prioritize the campus community audience. They will report to the director of internal communications and will work to provide students faculty and staff more visibility to the Universitys initiatives progress against goals and engagement opportunities. They will work to better educate and inform internal and external stakeholders and foster a sense of camaraderie and pride among students faculty staff alumni and prospective students and families. They must be an effective communicator with excellent writing skills and a strong collaborator. The senior content specialist is expected to produce high-volume high-quality content akin to a newsroom writer/producer. They will be especially savvy with content creation including in support of the Universitys app SU News SU Today and other priority digital communication platforms. This individual will also play a key role in contributing to the SU News social media channels to facilitate increased engagement.
Responsibilities
Write and edit critical digital communications materials such as news stories; Q&As email communications; key messages; web content; digital signage; and other essential documents. Work in the SU News website platform Word press to edit and post content and refresh the homepage. Works closely with colleagues business units and other teams to ensure effective prioritization and planning annually of key initiatives that require strategic communications. Ensures resources are in place to partner with other units to build communications plans that help them advance their strategic priorities. Assist in managing monitoring and creating content for SU News social media channels to amplify priority messaging original team content and content from campus communicators. Edit set up and send various University wide and partner units email communications including urgent messaging to the Universitys various audiences including students faculty staff and parents/families using the email creation platform Email Generator and the send platform Maestro. Provides support to the communications leaders and senior leaders in various departments including the provosts office Human Resources Student Experience and other administrative units.
Required Experience:
Senior IC