Senior Brand and Campaign Manager
Senior Brand and Campaign Manager
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USD 151000 - 167000
1 Vacancy
Job Description
Meet Upside:
We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retailprofit measurement attribution and incrementalityto provide users with more value on their everyday purchases and brick-and-mortar businesses with new profitable customers. Weve helped millions of users earn 2 to 3 times more cashback than any other product and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year and that value goes directly back to our retailer partners the consumers they serve and important sustainability initiatives.
The Impact Youll Make:
As a Senior Brand and Campaign Marketing Manager youll be a strategic and hands-on marketer responsible for driving full-funnel integrated campaigns that move the business forward. Youll develop data-backed marketing strategies that address key business challenges lead execution across channels and help establish a bold culturally relevant brand presence for Upside.
Youll work cross-functionally with Growth Analytics Creative Finance and external partners to shape and deliver campaigns that resonate with our users and achieve measurable results. This opportunity is great for someone who can think ambitiously implement tasks rapidly and excels in both the analytical and creative aspects of marketing.
What Youll Do:
Drive Full-Funnel Marketing Campaigns: Own strategy planning and execution for high-impact brand and integrated campaigns working across owned earned and paid channels.
Deliver Business Impact: Analyze business challenges and consumer data to develop campaigns that drive measurable growth not just buzz.
Connect Brand to Culture: Bring Upside into culture by tapping into cultural moments social media trends and authentic influencer partnershipsespecially those aligned with our key consumer interest pillars like sports food and local culture.
Cross-Functional Leadership: Act as the connective tissue between Marketing Analytics Creative Growth and external agenciesensuring every campaign has a clear brief set shared goals and flawless execution.
Segment and Local Strategy: Shape how we market to different DMAs segments and demographics helping localize the brand without diluting it.
Be a steward of the Upside brand: Applying a discerning creative eye to ensure all campaign assets are fresh compelling and relevant to our audience while maintaining consistency and competitive differentiation.
Develop Scalable Processes: Improve our planning and implementation of campaigns documenting processes that can be repeated and establishing benchmarks.
Competencies You Have:
6 years of experience in brand integrated or consumer marketing with a focus on driving business outcomes.
Strong analytical approach with proficiency in reporting tools like Looker Hex and Google Analyticsadept at translating data into actionable insights.
Deep understanding of campaign strategy and execution across multiple channels including social influencer digital CRM and in-app.
Passion for culture trends brand moments and building authentic consumer connections.
Excellent communication and cross-functional project management skills.
Ability to work autonomously navigate ambiguity and thrive in a fast-paced startup-style environment.
Bonus Points For:
Experience in segmentation or DMA-based marketing.
Prior experience working in fintech mobile marketplaces or B2C startups.
A track record of building marketing infrastructure and processes from the ground up.
Location:
This hybrid role is based in our NYC -office attendance is required on Monday Tuesday and Thursday and may increase based on project-based needs and changes to Upsides in-office policy over time.
Compensation:
The U.S. base salary range for this full-time position is $151000 - $167000 equity benefits. The final starting pay will be determined based on job-related skills experience qualifications work location and market conditions. Your recruiter can share more about the specific salary range during the hiring process.
Benefits:
Medical dental and vision coverage starting on Day 1
Equity (ISOs)
401(k) program
Family planning programs paid parental leave
Physical fitness and wellness memberships
Emotional and mental health support programs
Unlimited PTO 10 paid federal holidays our annual week-long Winter Break
Flexible work environment
Lunch reimbursement for in-office employees
Employee Resource Groups
Learning and Development stipend
Transparent culture
Amazing mission!
Diversity and Inclusion:
Diversity drives innovation and our differences make us stronger. Were passionate about building a workplace that represents a variety of backgrounds skills and perspectives and we do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status. Everyone is welcome here!
If theres anything we can do to support a disability or special need during your application or interview process please email .
Notice To Recruiters And Placement Agencies:
This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for and will not pay placement fees for candidates submitted by any party or agency other than its approved recruitment partners.
Required Experience:
Manager
Employment Type
Full-Time
