Product Strategist

Your Impact 

As a Product Strategist for the SiaX-Creative team youll own the product vision across a range of client engagements shaping high-performing web experiences from discovery through launch and iteration. 

You wont be confined to a single product or platform. Instead youll guide clients through strategic audits define the optimal user journey and partner with cross-functional teams to bring conversion-focused content-aligned digital experiences to life. Youll ensure client sites not only look great they work hard deliver results and evolve with data. 

This role is ideal for someone who thrives in an agency environment understands the full product lifecycle (without being a developer or designer) and knows how to translate complexity into clear actionable plans. 

What Youll Do

• Lead product strategy across multiple client websites and digital experiences from UX audits to post-launch optimization 
• Define product roadmaps rooted in client goals user insights and business KPIs 
• Audit site content UX and architecture to identify friction points map user flows and shape the content strategy that supports conversion 
• Collaborate with design teams to guide wireframes and page structure that align with site goals and user journey experiences 
• Partner with developers to ensure execution follows the product strategy translating technical requirements for clients and business needs for dev teams 
• Define and prioritize A/B testing plans to inform future improvements and validate changes with data 
• Support paid media success by identifying how website adjustments can improve campaign performance and conversion 
• Evaluate and recommend tools and technologies including thoughtful application of AI or automation to improve functionality and UX 
• Act as a translator and problem-solver across clients creative engineering and marketing ensuring everyone stays aligned and informed 

What Success Looks Like 

Products That Perform 

• Product launches are on time on budget and aligned with strategic goals 
• UX is seamless architecture is intuitive and design and content work in sync 
• SEO analytics privacy and integrations are considered from the start and implemented effectively 
• Post-launch iterations drive measurable improvements in performance 

Team Alignment & Momentum 

• Project teams are clear on the why behind the work roadmaps and goals are transparent and evolving 
• Designers and developers are building to spec with your guidance keeping execution on track 
• Technical decisions and tradeoffs are informed by both business goals and real-time insights 
• Youre embedding smart user-focused uses of data and AI to enhance client outcomes 

Client & Business Impact 

• Clients see you as a trusted strategic partner and problem-solver 
• Youve helped retain and expand client relationships by delivering high-performing digital products 
• Youve influenced our product approach helping SiaX evolve how we define and deliver digital solutions 
• Your contributions have supported new business wins or repeat project work 

Qualifications :

• 68 years of experience as a product strategist growth strategist or product manager within a digital agency marketing consultancy or e-commerce/tech environment 
• Experience leading product strategy across multiple clients and site builds 
• Deep understanding of UX principles content strategy and web architecture 
• Familiarity with front- and back-end development concepts to effectively guide execution (without being hands-on code) 
• Strong in analytics technical SEO privacy frameworks and performance optimization 
• Skilled at translating between client needs and dev realities with strong communication chops on both sides 
• Proven ability to manage timelines prioritize tradeoffs and maintain momentum 
• Experience using A/B testing and data to inform recommendations and drive results 
• Comfort with ambiguity you know how to chart a path forward even when client goals are evolving 
• Strategic mindset with a hands-on approach to problem-solving and unblocking work 
• Bachelors degree required 

Additional Information :

Compensation & Benefits  

We believe in supporting our team professionally and personally. Heres a snapshot of the comprehensive benefits youll enjoy as part of Sia.  

Competitive Compensation  

• Annual base salary between $140k - 150k commensurate with experience and qualifications 

• Annual performance based discretionary bonus  

Robust Health Coverage  

• 3 Medical plans   

• Dental and Vision   

• Life AD&D and other voluntary insurance   

Tax-Advantaged Accounts  

• 401K retirement plan  

• 4% matching and 100% vested upon enrollment  

• Health Savings Account (HSA)  

• Flexible Spending Account (FSA)   

• Health Dependent Care Commuter  

Family Friendly Benefits   

• 100% paid parental leave for all new parents with eligible tenure  

• Building Healthy Families program if enrolled through Medical plan  

Time Off to Recharge  

• Generous Paid Time Off (PTO) policy  

• 9 company holidays plus 1 floating holiday   

Extras that Make Life Easier  

• College savings and student loan repayment assistance  

• Monthly cell phone stipend  

• Access to wellness programs at no cost if enrolled through Medical plan including:  

• Gym membership reimbursement  

• LiveHealth Online virtual care  

• Personalized support from a Well-being Coach   

• Employee Assistance Program at no cost  

• Free confidential counseling and emotional support services   

• On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)   

Diversity Equity Inclusion & Belonging 

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client business and market needs. Consultants located in our primary market office locationsNew York City Charlotte Seattle and San Franciscoare expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship 

At this time Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status).