Principal Analyst, B2B Marketing Executives and Demand & ABM Leaders
Principal Analyst, B2B Marketing Executives and Demand & ABM Leaders
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$ 141000 - 229000
1 Vacancy
Job Description
At Forrester were trusted to work on trailblazing mission critical problems that business and technology leaders face today. Thats why were always looking to empower talented individuals to perform at their best every single day. Were proud of our community of smart people and vibrant voices who come together to do whats right by our clients and each other. Our success is driven by curiosity courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Principal Analysts will conduct innovative research and deliver advice through written reports consulting client inquiries guidance sessions and speeches. This position will sit at the intersection of two research teams: B2B marketing executives and demand and ABM. The role will support research to help CMOs/heads of marketing envision and execute a long-term marketing strategy that focuses their business on customer value and drives measurable impact on growth retention and advocacy as well as help demand and ABM leaders develop strategies that encompass the entire customer lifecycle and the full range of buying motions and opportunity types. The Principal Analyst will also play a key role in creating research to improve alignment and engagement between the CMO and other B2B C-suite leaders. This individual will develop new ideas and differentiating thought leadership that helps marketing leaders see around the corner on key customer technology and market trends.
The successful candidate will write for present to and advise on Forresters B2B marketing executive and demand and ABM leader research. Candidates must possess a strong understanding of the issues facing these roles and an appetite for conducting and writing research to help clients stay a step ahead. We seek candidates who will bring an insatiable curiosity for driving business growth through marketing and a passion for business practicality and offering prescriptive advice.
Job Description:
- Demonstrate a relentless pursuit in producing research that is bold connected and embedded.
- Define the forward-thinking vision for B2B marketing strategy at the CMO-level demand and ABM strategy and C-suite collaboration.
- Develop new research ideas and hypotheses through cultivating a deep understanding of what is required to establish a transformational strategy that elevates marketing as a growth catalyst.
- Analyze trends and curate best practices for improving the effectiveness of marketing strategy and its connection to business planning through primary and secondary research coupled with strong engagement with the broader Forrester research community.
- Closely partner with research analytics on survey data collection strategies in support of the marketing strategy research agenda.
- Lead several research projects and deliverables that convey new ideas annually. These research deliverables typically: 1) introduce new thinking about successful strategies and best and next practices; 2) present strategic maturity assessments and improvement roadmaps; 3) compare new technologies or services and their potential to help clients solve their business challenges; or 4) identify best practices that affect customer value.
- Collaborate with experts in different focus areas from across Forresters roles and geographic teams to develop a complete context both providing input to their research reports and writing reports incorporating their expertise to provide a big-picture view.
- Support consulting engagements as a subject-matter expert to apply Forresters research in the context of a clients specific business environment.
- Present at Forrester-sponsored and industry-related events and deliver client/market-facing webinars.
- Establish or further develop an industry presence as an influential speaker and thinker; build relationships with senior marketing leaders as well as journalists who cover the area; and participate in press inquiries as necessary.
- Support team members in research collaboration idea development and higher-order strategic thinking. Actively develop new and more junior colleagues to contribute to and deliver their own high quality research deliverables and client engagements.
- Embrace social tools and build a market presence via social media.
- Support sales in client development discussions.
Job Requirements:
- A strong record of academic achievement: BA or BS degree as a minimum; MBA or MS in a related field is preferred.
- A minimum of 15 years of work experience and eight to 10 years of marketing leadership experience (with at least three to five years at the VP-level or above) with a proven track record of leadership in B2B marketing strategy and transformation. Experience with B2B2C business models a plus.
- A profound spirit of team collaboration. We work as an integrated team that supports all team members.
- Deep intellectual curiosity about the evolving nature of B2B marketing; solid marketing instincts and a practical understanding of what makes marketing work; and a creative view of markets technologies and attitudes combined with a fascination with the future.
- Superior listening critical thinking and writing skills as well as memorable presentation skills. Analysts are expected to take complex disparate ideas (the big answers almost never come from one source) and distill them into simple provocative concepts and be willing to take a stand on what marketing leaders must envision and do.
- Adhere to project and deliverable timelines and deadlines.
- The ability to travel up to 25% of the time.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition with the exception of New York City and San Francisco. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidates primary work location experience training education and credentials.
Base salary range: $141000 - 229000
Base salary range for New York City NY & San Francisco CA: $
The application deadline is September 30 2025. Please refer to the job posting on careers page if the deadline has been extended
Were a network of knowledge and experience leading to richer fuller careers. Here were always learning. Whether you want to hone your strengths or discover new ones Forrester is the place to go for it. Its a place where everyone is given the tools support and runway they need to go far. Well be right there beside you every step of the way.
Lets be bold together.
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FLSA Status:
ExemptHere at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to .
Forrester Research Inc. is an Equal Employment Opportunity Employer. As a federal contractor Forrester encourages veterans and individuals with disabilities to apply for employment.
Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Required Experience:
Staff IC
Employment Type
Full Time
