VP, Media & Performance Marketing
VP, Media & Performance Marketing
Posted on :
07-08-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
07-08-2025
Job Description
JOB DESCRIPTION
VP Media & Performance MarketingMarketing & Innovation
We are seeking a visionary and hands-on VP Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns.
Role Overview
The Vice President Media and Performance Marketing will be responsible for defining and executing the media vision for CalciumCompany. This includes setting strategic direction leading the development of integrated channel plans overseeing activation and partnering with analytics and strategy teams to drive performance. As the senior-most media lead this role will build foundational processes grow client trust manage external vendor relationships and recruit top-tier talent.
This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function thats deeply connected to brand strategy data science and innovation.
Media Strategy Leadership
Growth and Commercial Impact
Client & Stakeholder Management
Team & Capability Building
Vendor & Partner Management
Performance Measurement & Innovation
CalciumCompany is redefining what it means to be a modern health communications group. Award-winning and innovation-driven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
CalciumCompany is healthcare marketing agency committed to building smarter brands through strategic clarity creative impact and data-powered execution.
Were proud of the work we do but were just as proud of the culture weve built. CalciumCompany was recently named one of MMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
This position follows a hybrid work model requiring a minimum of two in-office days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
VP Media & Performance MarketingMarketing & Innovation
We are seeking a visionary and hands-on VP Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns.
The Vice President Media and Performance Marketing will be responsible for defining and executing the media vision for CalciumCompany. This includes setting strategic direction leading the development of integrated channel plans overseeing activation and partnering with analytics and strategy teams to drive performance. As the senior-most media lead this role will build foundational processes grow client trust manage external vendor relationships and recruit top-tier talent.
This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function thats deeply connected to brand strategy data science and innovation.
Key Job Responsibilities (Duties may include but are not limited to the following)
Media Strategy Leadership
- Develop and articulate the agencys media philosophy and omnichannel planning framework across HCP DTC and unbranded campaigns.
- Lead the strategic vision for media guiding omnichannel planning across all paid channelssearch social endemic and emerging platforms.
- Lead client discovery media strategy development and cross-functional collaboration with brand creative data and innovation teams.
Growth and Commercial Impact
- Actively introduce prospective clients and partners from your network to CalciumCompany
- Lead the media workstream in new business pitches partnering with strategy analytics and creative to deliver compelling insight-driven recommendations
- Develop full selling materials including case studies POVs frameworks and modular slides that clearly articulate our media value proposition
- Create novel media products targeting methodologies and engagement strategies that reflect evolving market dynamicsespecially in pharma life sciences and health tech
- Contribute to the broader commercial growth strategy of M&I by identifying whitespace opportunities and scaling proven offering
Client & Stakeholder Management
- Act as the primary media lead across key accounts presenting media plans performance and opportunities to senior client stakeholders.
- Establish strong relationships with brand teams clients and cross-agency partners to ensure seamless execution and shared KPIs.
- Collaborate with business development on media-related proposals pitch materials and new business growth.
Team & Capability Building
- Recruit develop and inspire a next-gen media teamblending hands-on activation with modern platform fluency and strategic impact.
- Drive a culture of performance storytellingtranslating media data into actionable insights that shape broader brand and commercial strategies.
- Evaluate and integrate emerging technologies such as AI-powered planning tools audience modeling platforms and real-time optimization systems to enhance efficiency and precision
- Develop and scale internal media processes for planning budgeting pacing reporting QA and optimization.
- Define tech talent and vendor requirements needed to support long-term growth and excellence.
Vendor & Partner Management
- Manage and evaluate media platform partners and data vendors (e.g. DeepIntent PulsePoint Swoop Veeva IQVIA).
- Guide contract negotiations media buying decisions and the evolution of partnerships that align with strategy and performance goals.
Performance Measurement & Innovation
- Partner closely with strategy and analytics leads to co-develop customer journeys audience architectures and channel role definitions that inform media activation.
- Collaborate closely with analytics and strategy teams to define campaign KPIs measurement frameworks and optimization plans.
- Continuously scan the landscape for innovation in platform capabilities AI-driven targeting cross-channel identity and engagement formatsbringing forward smart experimentation.
- Advance our measurement sophistication through methods like incrementality testing audience overlap and suppression strategies dynamic creative optimization (DCO) and identity resolutionespecially in complex HCP/DTC crossover campaigns
- Stay current with regulatory guidance and media best practices in the healthcare and life sciences landscape.
Qualifications
- 15 years of experience in media strategy planning and execution including leadership roles within healthcare pharma or life sciences marketing.
- Deep expertise in omnichannel campaign development across HCP and DTC with working knowledge of data-driven and programmatic ecosystems.
- Strong understanding of audience targeting measurement strategies (e.g. NRx TRx brand lift) and media platform capabilities.
- Experience building and scaling media operations in an agency consultancy or high-growth environment.
- Confident communicator with a track record of leading client conversations and mentoring media teams.
- Familiarity with regulatory and compliance considerations specific to healthcare marketing.
- Highly collaborative with a growth mindset and ability to thrive in a cross-functional leadership team.
CalciumCompany is redefining what it means to be a modern health communications group. Award-winning and innovation-driven we specialize in nourishing brands and companies across their entire lifecycle and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
CalciumCompany is healthcare marketing agency committed to building smarter brands through strategic clarity creative impact and data-powered execution.
Were proud of the work we do but were just as proud of the culture weve built. CalciumCompany was recently named one of MMMs 2024 Best Places to Work reflecting the authentic supportive and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis we are a company where you can build extraordinary campaigns and a nourishing career.
If youre passionate about making a real difference through creativity strategy and collaboration CalciumCompany may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans including medical dental and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance Identity Theft Protection Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs) programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings & In-Office Events
This position follows a hybrid work model requiring a minimum of two in-office days per week.
For U.S. Job Seekers it is the policy of CalciumCompany to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law.
EOE/AA/M/D/V/F.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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