Web Specialist - University Marketing
Web Specialist - University Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Lipscomb University is seeking a Web Specialist to help manage and maintain its website ensuring it delivers an engaging user-friendly and visually appealing experience that aligns with the universitys brand and strategic goals. This position supports Lipscombs digital marketing and communication efforts by collaborating closely with cross-functional teams to create dynamic accessible and effective web pages online ads and other digital content. The specialist will also use analytics to monitor site performance optimize user experience and implement SEO strategies to enhance visibility and engagement.
The ideal candidate will demonstrate a strong commitment to the universitys mission vision and values.
Key Responsibilities:
- Oversee daily content updates and general site maintenance to ensure all web pages are functional accurate and effective.
- Create user-friendly visually engaging web pages and assist the digital team in enhancing mobile responsiveness CMS templates user engagement and the overall site experience.
- Manage web content using Lipscombs content management system (CMS) ensuring updates align with digital marketing goals and SEO strategies.
- Track and analyze website performance metrics (e.g. traffic patterns user behavior bounce rate) using tools like Google Analytics and provide actionable insights to improve site effectiveness and user engagement.
- Implement and maintain SEO strategies including keyword research on-page optimization and meta tag updates. Conduct regular audits to ensure adherence to best practices.
- Collaborate with university partners to deliver high-quality web projects. Proactively communicate on project status follow jobs through to completion and meet established production schedules and deadlines.
Qualifications:
- Ability to work within an enterprise-level content management system (CMS)
- Strong understanding of digital marketing and how various platforms work together (e.g. website organic social media paid digital advertising email marketing)
- Experience with or interest in using SEO and web analytics tools such as SEMrush Google Analytics Google Search Console or Data Studio
- Excellent interpersonal written and verbal communication skills with strong attention to detail
- Bachelors degree in web design digital media English communications marketing or a related field.
- Minimum of 2 years of experience in website content management web design or a related area.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
