Business Development and Event Planning Coordinator
Business Development and Event Planning Coordinator
Posted on :
07-08-2025
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1 Vacancy
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Job Description
The Truffles Group - Business Development and Event Planning Coordinator
Job Purpose: The Business Development and Event Planning Coordinator will play a key role in expanding the reach revenue and community engagement of the Victoria Butterfly Gardens and other divisions within TTG. This individual will identify growth opportunities build partnerships and execute events that align with TTG values and the Victoria Butterfly Gardens mission of education conservation and immersive guest experience. Reporting to the Senior Marketing Manager this role involves cultivating and maintaining strategic partnerships with tourism boards hotel partners tour operators event planners and attractions. This role will expand the gardens outreach and visibility ensuring its position as a leading destination in BC. The ideal candidate will possess a strong passion for the tourism industry coupled with a strategic experiential mindset.
Position Details: Full-time. This role combines both in-office responsibilities and external engagement at all TTG brand locations (Flight Cascadia and VBG) and will be based at The Truffles Group home office. (Weekend and evenings as required)
Compensation: $70000 $75000 bonus potential
Benefits: 100% employer paid extended health & dental RRSP matching health and wellness professional development tuition donation matching and more! Learn more about the amazing employee perks we offer at: Responsibilities:
Identify assess and pursue new revenue opportunities including group bookings corporate partnerships educational programs and special tours and onsite events.
Develop and execute comprehensive outbound strategic sales plans to achieve revenue targets and grow market share.
Develop and maintain relationships with existing key clients tourism boards hotel partners tour operators other attractions online travel agencies and transportation partners.
Monitor industry trends customer preferences and competitor offerings to identify areas for growth and innovation.
Conduct familiarization tours for potential clients to showcase the attractions offerings.
Actively promote the butterfly garden through outreach programs events presentations promotions and networking.
Collaborate closely with the marketing team to align sales strategies with advertising promotional campaigns and branding efforts. Develop annual event calendars and budgets aligned with business objectives.
Attend and represent the Butterfly Gardens at trade shows tourism expos community events and industry meetings and grow the business network.
Design and execute engaging public events private bookings and education workshops for all TTG divisions (Flights Cascadia and VBG). This includes working with animal charities to create interactive themed or conservation related events and seeking out and evaluating sponsorship opportunities that align with business values and goals.
Manage outbound sales initiatives in local regional and international markets.
Track and analyze sales data provide regular updates and analysis on optimization strategies and identify areas for improvement.
Prepare sales reports projections and budgets and report to leadership on performance metrics.
Provide additional event support for each brand within The Truffles Group of companies.
Education Skills and Qualifications:
Bachelors degree in Business Event Management Marketing Tourism or related field (or equivalent experience).
3 years of experience in outbound sales preferably in tourism hospitality event management or a related industry.
Proven track record of meeting or exceeding sales targets and developing successful sales strategies.
Strong relationship-building and networking skills with experience working with tourism boards hotels tour operators and similar partners.
Excellent organizational and time management skills; able to manage multiple tasks and projects simultaneously.
Willingness to travel locally regionally and internationally as required.
A passion for nature wildlife conservation and sustainability. Knowledge of the Greater Victoria tourism landscape
Familiarity with CRM software and Microsoft Office Suite and social media/digital marketing platforms
The Truffles Group is an equal opportunity employer. Should you require accommodation during the recruitment process please reach out to Nadia Valckx Recruitment & HR Generalist
Required Experience:
IC
Employment Type
Full-Time
Key Skills
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