As the Growth Campaigns Lead youll partner closely with a variety of cross-functional teamsincluding channel leads creative editorial and business teamsto define campaign objectives strategy guide execution and drive clarity across functions. You will collaborate regularly with international marketing teams around the world to align regional campaign strategies with global marketing goals and learnings. Strong communication and collaboration skills including the ability to influence and drive consensus will be critical to your success. You will regularly craft and deliver flawless presentations to senior audiences distilling complex information into clean and compelling a team leader you will bring structure to campaign execution setting timelines roles and responsibilities and processes that keep individuals on track and unblocked. With your fresh perspective you will have the opportunity to create new processes and engagement models with internal partners to enable tight efficient collaboration. You will establish a strong team culture centered on teamwork innovation and results as you support the career development of a high-performing team of marketers. This role sits at the intersection of strategy and execution playing a critical role in the App Stores continued success.
10 years of experience in integrated consumer marketing growth marketing and/or campaign management roles
Games industry experience and/or two-sided platform experience
Demonstrated success in driving measurable impact through performance marketing
Proven ability to build comprehensive marketing plans and briefs encompassing market context competition target audience and performance metrics
Experience collaborating closely with international and/or regional marketing teams in other markets to deliver global campaigns
Analytical skills and a data-driven mindset; experience using data to optimize strategy performance and business impact
Exceptional interpersonal skills; thrives working on highly collaborative projects effective at building consensus fostering trust handling decisions with ease while navigating ambiguity
Proven success managing performant teams supporting and growing team members career development
Strong project management skills including experience overseeing large budgets and multi-stakeholder execution of highly complex campaigns and initiatives
Excellent written and verbal communication skills along with storytelling skills including the ability to create and deliver compelling presentations to executive audiences
Ability to work with teams across time zones most notably Asia markets
Demonstrated ability to build strong relationships across an organization.
Previous experience working within a large technology company
Experience with campaigns in Asian markets preferred
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