Partner Marketing Manager

Role at a Glance:

At Paystand were on a mission to reboot the broken financial system using blockchain and decentralized finance (DeFi). As the Partner Marketing Manager youll be at the forefront of that missionleading our tech alliances strategy and activating high-impact partner programs that extend our reach and drive revenue across our B2B payment network.

This is a strategic and collaborative role. Youll own the marketing side of our tech alliances working hand-in-hand with VAR Partners of companies like Microsoft Acumatica and other ecosystem partners to build grow and scale joint go-to-market initiatives. Youll also lead key cross-functional campaigns that support CFO-level messaging and help position Paystand as the leader in decentralized payments for business.

Responsibilities:

Tech Alliance Strategy & Execution

• Partner with Demand Generation and Channel Partner Managers to craft and lead a scalable tech alliances marketing strategy that aligns with Paystands growth goals.
• Prioritize high-value partners and co-develop go-to-market motions based on market opportunities and mutual value.

Relationship Management & Enablement

• Serve as the primary marketing contact for our key tech partnersbuilding deep relationships with stakeholders across VAR Partners for companies like NetSuite Sage Microsoft and Acumatica.
• Run regular syncs QBRs and partner planning sessions that align marketing goals and drive shared outcomes.

Joint Campaigns & Co-Marketing

• Plan and execute integrated partner campaigns that drive pipeline and adoption.
• Lead the end-to-end process from ideation to delivery: messaging creative budget execution and performance tracking.
• Support to-partner communications including partner portal content onboarding materials and enablement resources.

Content & Collateral Creation

• Collaborate with content product marketing and design to produce impactful partner-focused materials like case studies landing pages solution briefs blogs and videos.
• Ensure alignment across the funnelfrom awareness to conversion.

Analytics & Optimization

• Define KPIs and report on program performance.
• Use data to uncover insights optimize programs and share results with internal and external stakeholders.

Events Webinars & Conferences

• • Lead our presence at key partner and industry eventsplanning sponsorships coordinating speaking sessions and representing Paystand in the ecosystem.
  • Co-host partner webinars and virtual campaigns to extend reach and generate demand.

Qualifications

• 5 years experience in partner marketing ideally in SaaS B2B or fintech
• Proven track record developing joint GTM strategies and growing tech alliances
• Experience working with ecosystem partners like NetSuite Sage Microsoft Acumatica etc.
• A strong understanding of finance ERP systems or the fintech landscape
• Excellent collaboration skillsyou know how to build trust and alignment across functions
• Skilled at juggling long-term strategy and short-term execution
• Strong writing chops and the ability to translate complex concepts into crisp engaging messaging
• Data-driven mindsetcomfortable using Salesforce HubSpot Asana (or similar tools) to track performance
• Bonus points if youve worked in blockchain payments or DeFi environments.

Perks:

• Salary range: $00/year.
• Potential for additional variable compensation.
• Enjoy generous PTO and sick leave because we believe in balance.
• 401(k) retirement plan with employer matching.
• Weve got your health covered with comprehensive health dental and vision insurance plans.
• Fuel your days with free snacks and paid lunches in the office.
• Unlock stock options and own a piece of our success!
• Work with the best tools and equipment setting you up to thrive.
• And the best part Endless growth opportunities await you as we rapidly expand!