Director - Customer Marketing
Director - Customer Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Freshworks is seeking a strategic customer-obsessed Director to lead Executive Customer Advocacy and high touch strategic programs - this is a high-visibility role focused on building deep trusted relationships with our most senior customer champions.
In this role youll design and lead executive engagement programs that turn C-level customers into advocates advisors and amplifiers of the Freshworks story. From closed-door roundtables and advisory boards to high-impact speaking opportunities youll architect the motion that transforms executive satisfaction into business influence and growth.
Reporting to the Head of Customer Advocacy and Voice of Customer youll work cross-functionally with sales success product and brand teams to spotlight executive voices in the market and embed them across our GTM engine.
What Youll Own
Executive Advocacy Strategy: Define and drive a global strategy to identify engage and activate C-level customer advocates. Map advocacy opportunities across the journeyfrom new logo wins to expansion milestones.
- Freshworks EX / CX Champions Program: Own the development engagement and growth strategy for our new Employee Experience (EX) and Customer Experience (CX) Championscurating tailored journeys that recognize top advocates deepen relationships and amplify their influence across peer networks and industry forums.
Customer Advisory Councils & VIP Forums: Design and operationalize exclusive programs such as Executive Advisory Boards Innovation Councils and strategic 1:1 briefings with internal leaders.
Customer Thought Leadership: Spotlight executive voices across events analyst engagements speaking slots and digital content. Package their insights into content that drives peer influence and industry buzz.
Reference & Testimonial Engine: Manage executive-level reference requests customer story development and speaker placements in alignment with strategic deals and campaigns.
Strategic Stakeholder Alignment: Collaborate with Sales Customer Success Product Marketing and Comms to identify high-potential executive advocates and create engagement plans tailored to their goals and personas.
Measurement & Impact: Establish KPIs to track influence on revenue deal acceleration retention and brand perception. Youll measure not just participationbut executive advocacy as a business driver.
Qualifications :
- 10 years of experience in customer marketing executive programs or customer advocacy at a global B2B SaaS or enterprise tech company
- Proven track record of engaging C-suite customers and driving advocacy that leads to revenue growth and market influence
- Exceptional communicator comfortable building trust with senior executives and translating their insights into compelling narratives
- Deep understanding of the customer lifecycle and where executive engagement can accelerate impact
- Highly cross-functional; able to navigate complex orgs and drive alignment across sales success and marketing
- Experience with customer reference platforms and CRM tools such as Salesforce ReferenceEdge or similar
- Strategic thinker with strong execution chopsyou can create a vision and make it real
Additional Information :
The annual base salary range for this position is $168000 - $276000 USD
Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.
Please note this is a hybrid role that requires an in-office presence in San Mateo CA 3 days / week (Tue-Thur).
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
