Director, Product Marketing Management, Grow
Director, Product Marketing Management, Grow
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity
Unitys Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition monetization and engagement tools. With products including Unity Ads LevelPlay mediation and Tapjoy Offerwall the Grow platform reaches billions of users across the mobile app ecosystem and plays a critical role in Unitys real-time 3D (RT3D) creator economy.
Were seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. Youll anchor around customer personas and define the positioning GTM strategy and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. Youll partner closely with Product Sales and Marketing to align product innovation with go-to-market impact.
What youll be doing
- Customer and Persona Segmentation - Define clear actionable customer personas (e.g. major mobile publishers with multiple titles indie devs monetization managers UA specialists) with distinct needs and use cases. Bring these insights into product design alpha/beta programs and strategic briefings.
- Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
- Go-to-Market Leadership - Own GTM plans for major launches platform integrations (including Unity Vector and other AI/ML initiatives) and feature rollouts. Ensure alignment with sales marketing and product goals. Run retros on user adoption and sales impact.
- Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks battle cards pitch decks and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
- Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback market trends and competitive analysis.
- Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events briefings and partnership meetings
What were looking for
- 10 years of experience in product marketing growth marketing or go-to-market strategy preferably in AdTech mobile apps gaming or SaaS.
- Experience with AI/ML applications in advertising user acquisition or monetization and the ability to translate complex technical concepts into clear marketing narratives.
- Deep understanding of mobile advertising in-app monetization and programmatic ecosystems (e.g. mediation bidding eCPM optimization).
- Strong storytelling positioning and writing skillsable to simplify complex technology for multiple audiences.
- Proven success in leading cross-functional GTM initiatives ideally in a matrixed or global org with a product portfolio created from concept to scale.
- Strong business acumen data literacy and ability to align product marketing with revenue objectives.
- Experience working with product teams and a track record of influencing roadmap decisions.
- Comfortable managing ambiguity prioritizing across multiple product lines and operating at both strategic and tactical levels.
Life at Unity
Unity NYSE: U is the leading platform to create and grow games and interactive experiences. Creators ranging from game developers to artists architects automotive designers infrastructure experts filmmakers and more use Unity to bring their imaginations to life across multiple platforms from mobile PC and console to spatial computing.
As of the third quarter of 2024 more than 70% of the top 1000 mobile games were made with Unity and in 2024 Made with Unity applications had an average of 3.7 billion downloads per month. For more information please visit .
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive innovative environment and celebrate our employees across age race color ancestry national origin religion disability sex gender identity or expression sexual orientation or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers partners and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
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Required Experience:
Director
Employment Type
Full Time
