Senior Data Analyst, Marketing Analytics
Senior Data Analyst, Marketing Analytics
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Job Description
Scopely is seeking a Marketing Senior Data Analyst to join our Marketing Analytics team in Barcelona on a hybrid basis!
At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people worldwide daily.
The Marketing Analytics team is responsible for executing the cross-portfolio analytics initiatives for Scopelys User Acquisition teams.
What will you do
As a Marketing Senior Data Analyst you will be part of the Marketing Analytics team which is responsible for executing the cross-portfolio analytics initiatives for Scopelys User Acquisition teams.
- Analyze large complex data sets representing the behaviour of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org.
- Collaborate with diverse marketing stakeholders to understand their needs and collect requirements.
- Collaborate with the Finance leadership team to bridge UA operations with Finance targets which will set the strategy of UA budgeting cross portfolio.
- Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business.
- Collaborate and work closely with our data product analytics engineering and data scientists teams to deliver insightful analyses and help build our data products that bring strategic fit user value and business value.
- Contribute to the development of jaw-dropping dashboards to more effectively surface the groups findings.
What Were Looking For
- 5 years of experience as a Data Analyst - a background in performance marketing and mobile free-to-play gaming is strongly preferred.
- Intellectual curiosity analytical rigour hard work and good business intuition are a must!
- Critical thinking and problem-solving capabilities.
- Experience in attribution models reactivation frameworks Incrementality measurement and pLTV budget optimisation & allocation and Governance models.
- Advanced skills utilizing analytics tools and languages to manipulate and export data in large data sets (SQL) and analyze/automate (Python preferred / R)exposure to Google Cloud Platform and BigQuery is a plus.
- Working Knowledge of visualisation tools: Looker (Preferred) Qlikview Tableau or Power BI.
- Strong presentation skills; ability to effectively communicate complex results throughout an organisation.
- Bachelor Degree - Masters degree a plus - in a quantitative or scientific field such as Math/Stats Economics Computer Science Engineering Physics or similar
- A love or strong desire to work with mobile / games.
At Scopely we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
For more information on Scopely visit:
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Required Experience:
Senior IC
Employment Type
Full Time
