Brand and Promotions Manager
Brand and Promotions Manager
Posted on :
05-08-2025
Employer Active
1 Vacancy
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Job Description
The purpose of the role is to develop and implement marketing strategies gained through customer shopper and consumer insights in order to support the growth of the BPIL business.
Planning and Implementation
- Work with the National Sales Managers and Commercial Executive / Commercial Director to implement the marketing plan.
- Support the development of marketing communications for company messages
- Liaise with the National Sales Managers and Commercial Executive / Director to ensure product communications are in line with BPIL standards.
- Gather customer shopper and customer insights and develop initiatives to commercialize the opportunities.
- Implement the marketing research plans and cascades findings for effective resource utilization and implementation.
- Implement product implementation plans that meet corporate standards
- Work with the National Sales Managers Customer Service & Logistics Manager and Commercial Executive / Director to develop customer care tools that minimize customer complaints and maximize loyalty to BPIL
- Participant in the development of marketing budget and ensure maximum return on investment
Coordination
- Coordinate and manage urgent tactical initiatives.
- Coordinate all the various marketing activities with BPIL to maximize synergies
- Customer care feedback and analysis with the aim of minimizing customer put offs
Advisory role to Commercial Executive / Director
- Prepare and submit timely reports on marketing and promotion issues.
Supplier client chain
- Ensure good networking relationships and communication with key clients.
- Any other duties as may be assigned by the supervisor.
- Brand awareness demonstrated via positive social media statistics
Market share growth
- Demonstrable return on investment of the marketing budget
- Annual promotional plan that is well executed
- Non-paid for positive public relationship exposure
- Supports the achievement of the annual sales budget
- Develops and manages the marketing budget
Requirements
- Minimum of bachelor s degree in marketing Business or related field.
- Masters Degree or Post graduate Diploma in Marketing or equivalent
- Professional qualification in marketing
- 5-6 years working experience in a similar role in a world-class commercial business.
- Marketing strategy development
- Management of advertising and marketing agencies
- Management of packaging suppliers
- Creativity and Adaptability
- Research Analysis
- Planning and motivation
- Organized
- Presentation skills and Interpersonal Communication
- Leadership and People Management
- Detailed-Oriented budgeting
- Multi-Tasking
- Excellent communication Skills.
- Value adding (willingness to go an extra mile for BPIL staff & customers).
- Enthusiasm passion and encouragement to all.
- Strong commitment to the mission vision and values of BPIL.
- Result driven.
Bachelor s degree in Business, Economics, Finance, Agriculture, or related field. MBA or advanced degree is an added advantage. Minimum 4 years experience in trading, procurement, or a related role (preferably in the coffee industry). Deep knowledge of coffee markets and trading best practices. Proven analytical, negotiation, and decision-making skills. Strong written and verbal communication skills. High attention to detail and ability to manage multiple priorities. Proficiency in Microsoft Office and data analysis tools. Strong teamwork and collaboration abilities. Work Environment & Travel The role is primarily office-based, with occasional travel to production sites and industry events both locally and internationally. Note to Applicants Only candidates with relevant experience and strong industry understanding will be considered. This role requires a strategic mindset, attention to detail, and the ability to thrive in a fast-paced, evolving business environment.
Employment Type
Full Time
Key Skills
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