Worldwide Go-To-Market Specialist
Worldwide Go-To-Market Specialist
Posted on :
05-08-2025
Employer Active
1 Vacancy
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Monthly Salary
USD 146800 - 221200
Vacancy
1 Vacancy
Posted on :
05-08-2025
Job Description
As a WW Go-To-Market Specialist you will deliver on a wide range of marketing activities including the creation of a robust bill of materials needed to support various sales initiatives. This includes but is not exclusive to create industry specific messaging curating presentations using Keynote target customer profiles sales guides seller training and sell-in keynote decks. You will also be instrumental in the enablement of Apple Enterprise teams to ensure the launch of these initiatives and supporting materials are successful. This will include support for partner feedback sessions tracking GTM activities and supporting internal and external sellers to learn the specific sales initiative. Success requires close partnerships with the sales leaders direct and channel sales teams solution authorities industry authorities WW marketing teams and WW enablement teams. The key to success is the ability to influence and drive consensus across a variety of cross-functional partners to effectively deliver the highest quality and highest impact go-to-market this position you will:Develop and maintain relationships with Apples internal industry authorities to deeply understand market trends and challenges competitive landscapes customer profiles key use cases and associated Apple solutions and partner with B2B government and healthcare teams both regional and worldwide; maintain a close relationship with key Apple sales leadership; work with various leaders to drive consensus and build content; create impactful Go-To-Market content for direct reseller and carrier sales teams. This will be inclusive of keynotes sales guides training customer profiles event templates and more. Create high quality presentations to educate and enable Apple seller reseller carrier and partner sales teams and achieve field readiness in support of go-to-market deployment for identified sales initiatives. Work closely with cross-functional teams to ensure alignment and consistent messaging. This includes both global and regional marketing groups as well as industry guides and sales leaders/ enable both internal and external partners so that there is a strong understanding of the sales initiative and supporting go-to-market content. Define metrics and key performance indicators for evaluating impact and success of content and overall GTM efforts by region assess efficiency and drive continuous get in touch with teams for feedback on content produced and adjust accordingly
- 5-7 years of experience in marketing content production with a background in B2B and partner go-to-market.
- Bachelor degree or equivalent experience.
- Previous experience in sales marketing communications and channel sales enablement preferred.
- Experience developing / launching solutions and programs with sales organizations and marketing teams.
- Ability to build compelling and high-caliber presentations and supporting content with a passion and interest for design
- Ability to proactively build rapport credibility influence and get results throughout an organization at all levels across many functions in a highly-matrixed organization.
- Expert public speaking and facilitation skills.
- Experience in government sales and selling to government organizations preferred but not required.
- Passion for Apple technology and knowledge of Apple products and solutions for government.
- Experience delivering measurable results and presenting those results to executive leadership.
- Resourceful creative and thorough with exceptional communications and organizational skills.
- Ability to think strategically and also implement detailed under tight timelines.
- At Apple things arent always clear but you shift gears and thrive when asked to explore new ground rather than waiting on others.
- Ability to solve complex business problems in simple and innovative ways.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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