Senior Product Manager: MarTech Data Platforms
Senior Product Manager: MarTech Data Platforms
Posted on :
05-08-2025
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1 Vacancy
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Monthly Salary
USD 172100 - 258600
Vacancy
1 Vacancy
Posted on :
05-08-2025
Job Description
Subject matter expertise: - Serve as the primary point of contact for marketing analytics engineering and external vendor stakeholders on all topics related to marketing data collection and attribution across Apple Services. Data Product Ownership: - Lead conversations and share guidance with cross functional stakeholders on available attribution solutions for new businesses/services. - Lead the strategy vision and roadmap for internal marketing data products including attribution instrumentation and our marketing data platform. - Own prioritization efforts by scoping initiatives gathering and documenting stakeholder requirements and managing intake across Apple Services marketing analytics and engineering teams. - Collaborate closely with analytics data science and engineering partners to ensure data outputs are transparent accurate and actionable. - Oversee the development and enhancement of a centralized marketing data platform that aggregates standardizes and surfaces campaign and performance data for external marketing effectiveness. General: - Work closely with the broader MarTech team (Product Program Solutions Engineering) to align on priorities and downstream feature support/impact. - Advocate for scalable privacy-compliant marketing data practices. - Communicate delivery timelines key dates and applicable updates to stakeholders across platforms. - Translate complex technical requirements into clear business impact stories for non-technical partners. - Responsible for creation of UAT test cases for features within their space. - Coordination with engineering on QA Regression Integration and other testing. - Responsible for working with ops to roll out user training documentation for features and providing input into pilot geo rollout or other go to market considerations. Fully responsible for GTM planning and execution for single product features.
- 7 years of professional experience with a minimum of 5 in AdTech/MarTech product management and/or related professional experience in a high-tech company.
- Ability to tackle complex challenges think critically work cross-functionally and deliver innovative solutions.
- Excellent written and verbal communication skills especially when explaining technical topics to non-technical audiences.
- Deep understanding of customer needs maintained by regularly absorbing feedback research and insights from multiple sources.
- Superb customer focus and collaboration skills with a knack for building strong relationships to better understand and meet customer needs.
- History of delivering measurable meaningful outcomes that drive success for the product product area or team.
- Ability to adapt quickly to changing priorities and needs and comfort with ambiguity
- Highly organized comfortable managing multiple workstreams and a strong sense of ownership.
- Experience with marketing measurement methodologies (first-touch last-touch multi-touch modeled attribution incrementality).
- Understanding of digital marketing ecosystems including paid media platforms (Google Meta programmatic) CRM systems and web/app measurement technologies.
- Knowledge of privacy regulations impacting marketing data (e.g. GDPR ATT etc.).
- Ability to articulate complex technical concepts and solutions to a diverse set of stakeholders tailoring technical depth for audiences across marketing analytics and engineering.
- Ability to quickly establish trust credibility and influence across a variety of cross-functional and multi-directional partners.
- Excels at navigating through ambiguity to move initiatives forward from strategy and concept to delivery
- Proven experience launching and scaling internal products including go-to-market and communication strategies
Required Experience:
Senior IC
Employment Type
Full Time
Department / Functional Area
Key Skills
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