Manager, Marketing - Lifecycle Marketing
Manager, Marketing - Lifecycle Marketing
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Job Description
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications marketing and public affairs
Job posting ID: 7544
Employment status: Temporary full-time
Positions anticipated end date:
Possible schedule/FTE:1.00
Classification: PTS/MGT/IT B
Salary/Rate of pay: $108493 - $125026
Application deadline:
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together we can make all the difference in the lives of others.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team join Canadas Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
About the role
Canadian Blood Services is looking for a temporaryfull-time Manager Marketing Lifecycle Marketing to join our dynamic Insights and Donor Experience team in our Donor Engagement and Corporate Reputation division.
TheInsights and Donor Experience teamis responsible for supporting Canadian Blood Services by providing data driven insights into our donor base critical to supporting our growth initiatives.
In this role you will optimize our donor base and drive multi-product penetration through the design and delivery of the lifecycle marketing strategy and plan. Leading and inspiring a high performing team and working collaboratively across marketing and the wider enterprise this critical marketing role will design and execute lifecycle marketing strategies to deliver class-leading B2B and B2C engagement retention and customer lifetime value outcomes.
To be successful in this role you will be required to thrive in an environment of problem solving demonstrating advanced business acumen and a strong understanding of data analytics and technology. You must also have experience in the design and operationalizing of behavioural segmentation targeting strategies and value proposition design. You will bring extensive in-depth knowledge of Customer Relationship Management (CRM) software and technologies experience across addressable channels including email SMS outbound calling and push notifications. Additionally you will have end to end campaign management experience including development of marketing automation programs management of customer contact rules and campaign hierarchy and directing trigger based (automatic and semi-automatic) and ad-hoc campaigns.
You will work closely with the Associate Director Lifecycle Marketing and collaboratively across the integrated marketing team and wider organization building and executing donor lifecycle journeys that enhance loyalty meet both high volume and highly specific patient needs manage donor frequency and optimize agile multi-product participation.
Formula for success
- Develop and execute a comprehensive strategy across the entire donor journey (onboarding to advocacy).
- Design personalized omnichannel campaigns (email SMS push notifications etc.) to enhance donor retention engagement and loyalty.
- Use segmentation and insights to tailor experiences and maximize customer lifetime value.
- Manage donor contact strategies and campaign calendars.
- Use data and analytics to optimize campaigns and improve key metrics.
- Report on campaign performance ROI and business impact.
- Identify cross-sell opportunities and provide insights to senior leadership.
- Work with internal teams and external vendors to deliver lifecycle campaigns.
- Ensure alignment and integration with broader marketing initiatives.
- Act as a subject matter expert in lifecycle marketing best practices.
- Manage and allocate budgets effectively.
- Collaborate on funding strategies to support lifecycle marketing goals.
- Ensure transparency and accountability in budget reporting.
Desired education and skills
- University degree in business marketing or communications or equivalent work experience is required.
- 7 years of experience in lifecycle marketing email marketing or customer retention roles ideally within healthcare nonprofit or mission-driven organizations.
- 5 years in a marketing team leadership role.
- Minimum of 5 years experience working within CRM and marketing automation technologies.
- Proven experience developing implementing and overseeing strategic lifecycle marketing initiatives across a broad range of targeted and personalized communication channels that deliver business and customer value.
- Direction and development of marketing automation programs including trigger based automated journeys and tactical or ad-hoc campaigns.
- Strong understanding of the MarTech landscape and use of AI or Machine Learning to optimize campaigns.
- Demonstrated experience in conducting regular evaluation and analysis of lifecycle / direct marketing campaigns to provide meaningful actionable insights.
- Experience across addressable channels including email SMS outbound calling push notifications and website personalization.
- Financial management project management and marketing related certificates will be considered an asset.
- An equivalent combination of education training and experience may be considered.
What we offer you
- Payment in lieu of vacation
- Payment in lieu of benefits
- Defined benefit pension plan
- Employee discounts wellness program professional resources
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
- You may be required to travel a couple of times per year within Ontario and as required.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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Required Experience:
Manager
Employment Type
Full Time
