Sr Product Marketing Manager

Description

Product Marketing Manager Oracle Fusion Data Intelligence

As a Product Marketing Manager for Oracles Fusion Data Intelligence you will be the strategic bridge between product innovation and market impact.
Youll define how we position message and bring Oracle Fusion Data Intelligence (FDI) products to marketdriving demand accelerating adoption and enabling sales.
This role requires deep collaboration across Product Management Campaigns Sales Analyst Relations and Field Marketing to ensure Oracles analytics story is clear compelling and consistent.

Responsibilities

1. Messaging Positioning & Persona Development

• Create clear differentiated messaging at both the individual FDI product and higher overall product family levels addressing business (buyer) and technical (influencer) audiences.
• Continuously refine messaging based on roadmap evolution competitive shifts and market feedback.
• Develop and maintain buyer and influencer personas grounded in research behavioral data market trends and sales feedback.
• Ensure consistent positioning across all touchpointsfrom and field marketing to sales decks and analyst reports.

2. Go-to-Market Strategy & Launch Execution

• Define launch strategy and asset BOM for every product release determining the launch Tier level (1 2 or 3).
• Own GTM planning for launches across FDI pillars and product lines aligning with cross-functional stakeholders.
• Perform asset gap analyses and ensure on-time creation of launch contentincluding webpages datasheets blogs sales decks and demo scripts.
• Track the performance of GTM efforts through KPIs such as engagement pipeline generation and analyst impact.

3. Competitive Intelligence & Market Insights

• Monitor competitor capabilities positioning and messaging to proactively address objections and craft FDI differentiators.
• Use analyst reports to extract insights on market trends competitor strengths/weaknesses and Oracles perceived position to inform messaging GTM and content strategies.

4. Sales Enablement

• Collaborate with sales enablement leads in different organizational pillars (ie Apps groups) to produce content
• Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
• Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
• Own and maintain sales content in Seismic ensuring materials remain current relevant and aligned with messaging.
• Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.

5. Content Strategy & Market Amplification

• Drive content creation that fuels demand generation: blogs videos customer stories eBooks infographics social posts and more.
• Manage the experience for FDI including Tech pillar pages and contributions to Apps pages.
• Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
• Contribute to social media calendars ensuring timely promotion of launches campaigns and product stories.
• Support executive keynotes Oracle CloudWorld/Oracle CloudWorld Tour sessions and major event narratives with compelling content and visuals.

6. Analyst Relations & Customer Advocacy

• Contribute directly to shape and respond to key analyst evaluations (Gartner MQ Forrester Wave IDC MarketScape etc.) contributing positioning proof points and roadmap.
• Lead customer story nominations and reference programs in partnership with various customer advocacy teams.

7. Metrics Feedback and Iteration

• Measure success of marketing initiatives launch outcomes and messaging effectiveness using tools available Eloqua Adobe Analytics (web) Sprinklr analytics (social) YouTube analytics (video) Seismic (content) and sales feedback.
• Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.

8. Social Strategy & Channel Ownership

• Help manage the official Oracle Analytics social channels (e.g. LinkedIn Twitter YouTube) ensuring regular strategic content publishing aligned with product priorities and campaigns.
• Contribute to and help execute the social media calendar incorporating product launches thought leadership customer stories and relevant industry trends.
• Create or curate social assets (e.g. post copy graphics short videos) in collaboration with the content and design teams.
• Monitor social engagement using tools like Sprinklr and refine content and timing based on performance analytics.
• Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
• Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.

Qualifications
Disclaimer:

Certain US customer or client-facing roles may be required to comply with applicable requirements such as immunization and occupational health mandates.

Range and benefit information provided in this posting are specific to the stated locations only

US: Hiring Range in USD from: $87000 to $178100 per annum. May be eligible for bonus and equity.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience market conditions and locations as well as reflect Oracles differing products industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following:
1. Medical dental and vision insurance including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto homeowner and pet insurance

The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.

Career Level - IC3